--- title: "Garmin vs Huawei: Which is searched more in New Zealand?" description: "Is Garmin or Huawei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garmin-vs-huawei" publisher: "Brandwave" --- # Garmin vs Huawei: Which is searched more in New Zealand? Is Garmin or Huawei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garmin and Huawei - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Garmin Share of Search**: 32.2% - **Huawei Share of Search**: 2.1% ## Is Garmin or Huawei more popular in search? - In September 2026, Garmin had more branded searches than Huawei among smartwatch and fitness tracker brands in New Zealand. Garmin had about 43,900 branded searches, while Huawei had 2,900. Garmin made up 32.2% of all smartwatch and fitness tracker brand searches we track, and Huawei accounted for 2.1%. - Garmin was ahead of Huawei in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in New Zealand moved from 35.4% to 32.2%, and its estimated monthly branded searches moved from 40.1K to 43.9K. - Across the 12 months ending September 2026, Huawei’s share of searches among smartwatch and fitness tracker brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Huawei was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Garmin was listed before Huawei in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fitbit | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Huawei | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Samsung Galaxy Watch | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Apple Watch | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Polar | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | WHOOP | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Oura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COROS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smartwatch and fitness tracker brands - Asked ChatGPT "Which smartwatch or fitness tracker brand should I buy in New Zealand?": 1. Garmin, 2. Samsung Galaxy Watch, 3. Fitbit, 4. Huawei, 5. Apple Watch - Asked ChatGPT "What are the best smartwatch and fitness tracker brands in New Zealand?": 1. Garmin, 2. Fitbit, 3. Huawei, 4. Polar, 5. WHOOP, 6. Apple Watch, 7. Samsung Galaxy Watch - Asked ChatGPT "What's the best smartwatch or fitness tracker brand in New Zealand for fitness tracking?": 1. Garmin, 2. Fitbit, 3. Samsung Galaxy Watch, 4. Apple Watch - Searched Google, AI Overview "smartwatch brands": 1. Garmin, 2. Huawei, 3. Apple Watch, 4. Samsung Galaxy Watch, 5. Fitbit Not named in any answer: Oura and COROS. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026? - In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches. - In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 35.5% to 32.2%. - Estimated monthly branded searches for Huawei in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Garmin estimated searches | Garmin Share of Search | Garmin rank | Huawei estimated searches | Huawei Share of Search | Huawei rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.1K | 35.4% | 2 | 2.4K | 2.1% | 7 | | Nov 2025 | 52.8K | 35.8% | 1 | 2.9K | 2% | 6 | | Dec 2025 | 47.8K | 32% | 2 | 3.6K | 2.4% | 6 | | Jan 2026 | 49.8K | 36.8% | 1 | 2.9K | 2.1% | 6 | | Feb 2026 | 40.5K | 35.8% | 1 | 1.9K | 1.7% | 7 | | Mar 2026 | 40.2K | 39% | 1 | 1.9K | 1.8% | 8 | | Apr 2026 | 41.6K | 38.6% | 1 | 2.4K | 2.2% | 7 | | May 2026 | 44.1K | 38.7% | 1 | 1.9K | 1.7% | 7 | | Jun 2026 | 36.6K | 33% | 1 | 1.9K | 1.7% | 7 | | Jul 2026 | 36.9K | 34.2% | 1 | 1.9K | 1.8% | 8 | | Aug 2026 | 44K | 35.5% | 1 | 2.4K | 1.9% | 7 | | Sep 2026 | 43.9K | 32.2% | 2 | 2.9K | 2.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Garmin’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garmin**: Measured on the search terms “garmin”, “garmin connect”, “garmin fenix”, “garmin fitness tracker”, “garmin forerunner”, “garmin hr monitor”, “garmin instinct”, “garmin smartwatch”, “garmin venu”, “garmin vivoactive” and “garmin watch”, summed into one figure. - **Huawei**: Measured on the search term “huawei watch”. - [Garmin profile](/demand/nz/brands/garmin) - [Huawei profile](/demand/nz/brands/huawei) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garmin or Huawei more popular in search? In September 2026, Garmin had more branded searches than Huawei among smartwatch and fitness tracker brands in New Zealand. Garmin had about 43,900 branded searches, while Huawei had 2,900. Garmin made up 32.2% of all smartwatch and fitness tracker brand searches we track, and Huawei accounted for 2.1%. ## Cite this page Brandwave. "Garmin vs Huawei: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garmin-vs-huawei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garmin-vs-huawei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.