---
title: "Garmin Marine vs Humminbird: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Garmin Marine or Humminbird? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/garmin-marine-vs-humminbird"
publisher: "Brandwave"
---

# Garmin Marine vs Humminbird: Which is more popular by branded search in New Zealand?

Which is more popular in search, Garmin Marine or Humminbird? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garmin Marine and Humminbird
- **Competitive set**: Marine electronics brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Garmin Marine Share of Search**: 21.5%
- **Humminbird Share of Search**: 4.9%

## Which is more popular in search, Garmin Marine or Humminbird?

- In August 2026, Garmin Marine had more branded searches than Humminbird among marine electronics brands in New Zealand. Garmin Marine was estimated to have 790 branded searches compared to Humminbird’s 180, and held a 21.5% Share of Search versus Humminbird’s 4.9%.
- Garmin Marine was ahead of Humminbird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand moved from 19.5% to 21.5%, and its estimated monthly branded searches moved from 720 to 790.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 170 to 180.

## How did search popularity change for New Zealand marine electronics brands in August 2026?

- In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
- In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.

## Month by month

| Month | Garmin Marine estimated searches | Garmin Marine Share of Search | Garmin Marine rank | Humminbird estimated searches | Humminbird Share of Search | Humminbird rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 19.5% | 3 | 170 | 4.6% | 5 |
| Nov 2025 | 990 | 20.9% | 3 | 260 | 5.5% | 5 |
| Dec 2025 | 970 | 19.3% | 3 | 210 | 4.2% | 5 |
| Jan 2026 | 1.1K | 19.6% | 3 | 240 | 4.3% | 5 |
| Feb 2026 | 850 | 21% | 3 | 190 | 4.7% | 5 |
| Mar 2026 | 690 | 19.6% | 3 | 160 | 4.5% | 5 |
| Apr 2026 | 530 | 19.5% | 3 | 90 | 3.3% | 5 |
| May 2026 | 650 | 19.5% | 3 | 140 | 4.2% | 5 |
| Jun 2026 | 590 | 18.4% | 3 | 130 | 4% | 5 |
| Jul 2026 | 760 | 22.8% | 3 | 140 | 4.2% | 5 |
| Aug 2026 | 790 | 21.5% | 3 | 180 | 4.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Garmin Marine’s and Humminbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garmin Marine**: Measured on the search terms “garmin chartplotter”, “garmin echomap”, “garmin fish finder”, “garmin fish finder gps”, “garmin livescope”, “garmin marine fish finder” and “garmin marine sonar”, summed into one figure.
- **Humminbird**: Measured on the search terms “fischfinder humminbird”, “humminbird”, “humminbird chartplotter”, “humminbird helix 7”, “humminbird marine” and “humminbird sonar”, summed into one figure.

- [Garmin Marine profile](/demand/nz/brands/garmin-marine)
- [Humminbird profile](/demand/nz/brands/humminbird)
- [All marine electronics brands in New Zealand](/demand/nz/categories/nz-marine-electronics-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Garmin Marine or Humminbird?

In August 2026, Garmin Marine had more branded searches than Humminbird among marine electronics brands in New Zealand. Garmin Marine was estimated to have 790 branded searches compared to Humminbird’s 180, and held a 21.5% Share of Search versus Humminbird’s 4.9%.

## Cite this page

Brandwave. "Garmin Marine vs Humminbird: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/garmin-marine-vs-humminbird

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garmin-marine-vs-humminbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.