--- title: "Gardena vs Wolf-Garten: Which is searched more in New Zealand?" description: "Is Gardena or Wolf-Garten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gardena-vs-wolf-garten" publisher: "Brandwave" --- # Gardena vs Wolf-Garten: Which is searched more in New Zealand? Is Gardena or Wolf-Garten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardena and Wolf-Garten - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gardena Share of Search**: 1.5% - **Wolf-Garten Share of Search**: 0.59% ## Is Gardena or Wolf-Garten more popular in search? - In September 2026, Gardena had more branded searches than Wolf-Garten among garden tool brands in New Zealand. Gardena had about 540 branded searches, while Wolf-Garten had 210. Gardena made up 1.5% of all garden tool brand searches we track, and Wolf-Garten accounted for 0.59%. - Gardena was ahead of Wolf-Garten in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gardena’s share of searches among garden tool brands in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 740 to 540. - Across the 12 months ending September 2026, Wolf-Garten’s share of searches among garden tool brands in New Zealand moved from 0.43% to 0.59%, and its estimated monthly branded searches moved from 160 to 210. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolf-Garten was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gardena and Wolf-Garten were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand. - Estimated monthly branded searches for Wolf-Garten in New Zealand rose 31.3% over 12 measured months, from 160 to 210 in September 2026. ## Month by month | Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Wolf-Garten estimated searches | Wolf-Garten Share of Search | Wolf-Garten rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 2% | 6 | 160 | 0.43% | 8 | | Nov 2025 | 1.1K | 2.7% | 6 | 180 | 0.42% | 8 | | Dec 2025 | 1.2K | 3.1% | 6 | 210 | 0.52% | 9 | | Jan 2026 | 760 | 2% | 6 | 140 | 0.38% | 9 | | Feb 2026 | 450 | 1.3% | 6 | 150 | 0.43% | 9 | | Mar 2026 | 550 | 1.6% | 6 | 200 | 0.58% | 9 | | Apr 2026 | 330 | 1% | 6 | 150 | 0.46% | 9 | | May 2026 | 410 | 1.2% | 6 | 160 | 0.49% | 9 | | Jun 2026 | 300 | 1% | 7 | 130 | 0.44% | 9 | | Jul 2026 | 280 | 0.96% | 7 | 170 | 0.58% | 9 | | Aug 2026 | 390 | 1.2% | 7 | 240 | 0.76% | 9 | | Sep 2026 | 540 | 1.5% | 6 | 210 | 0.59% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Gardena’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure. - **Wolf-Garten**: Measured on the search terms “wolf garten”, “wolf garten pruners”, “wolf garten secateurs”, “wolf garten spade”, “wolf garten tools”, “wolfgarten”, “wolfgarten secateurs” and “wolfgarten spade”, summed into one figure. - [Gardena profile](/demand/nz/brands/gardena) - [Wolf-Garten profile](/demand/nz/brands/wolf-garten) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gardena or Wolf-Garten more popular in search? In September 2026, Gardena had more branded searches than Wolf-Garten among garden tool brands in New Zealand. Gardena had about 540 branded searches, while Wolf-Garten had 210. Gardena made up 1.5% of all garden tool brand searches we track, and Wolf-Garten accounted for 0.59%. ## Cite this page Brandwave. "Gardena vs Wolf-Garten: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gardena-vs-wolf-garten This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gardena-vs-wolf-garten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.