---
title: "Gardena vs Holman: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gardena or Holman? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gardena-vs-holman"
publisher: "Brandwave"
---

# Gardena vs Holman: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gardena or Holman? Compare estimated monthly branded-search demand and Share of Search inside the Garden watering brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gardena and Holman
- **Competitive set**: Garden watering brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gardena Share of Search**: 56.5%
- **Holman Share of Search**: 6.8%

## Which is more popular in search, Gardena or Holman?

- In August 2026, Gardena had more branded searches than Holman among garden watering brands in New Zealand. Gardena was estimated to have 830 branded searches compared to Holman’s 100, and held a 56.5% Share of Search versus Holman’s 6.8%.
- Gardena was ahead of Holman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand moved from 58.2% to 56.5%, and its estimated monthly branded searches moved from 1.6K to 830.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 210 to 100.

## How did search popularity change for New Zealand garden watering brands in August 2026?

- In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
- In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.

## Month by month

| Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Holman estimated searches | Holman Share of Search | Holman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 58.2% | 1 | 210 | 7.6% | 4 |
| Nov 2025 | 2.4K | 55.9% | 1 | 400 | 9.2% | 3 |
| Dec 2025 | 2.5K | 57.9% | 1 | 440 | 10.1% | 3 |
| Jan 2026 | 1.6K | 55.4% | 1 | 270 | 9.1% | 3 |
| Feb 2026 | 970 | 51.9% | 1 | 170 | 9.1% | 3 |
| Mar 2026 | 1.1K | 58.5% | 1 | 170 | 9.3% | 3 |
| Apr 2026 | 680 | 55.7% | 1 | 90 | 7.4% | 4 |
| May 2026 | 760 | 58.5% | 1 | 100 | 7.7% | 3 |
| Jun 2026 | 610 | 58.7% | 1 | 50 | 4.8% | 4 |
| Jul 2026 | 590 | 54.1% | 1 | 80 | 7.3% | 4 |
| Aug 2026 | 830 | 56.5% | 1 | 100 | 6.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gardena**: Measured on the search terms “gardena”, “gardena automatic water distributor”, “gardena com”, “gardena hose”, “gardena hose fittings”, “gardena irrigation”, “gardena near me”, “gardena nz”, “gardena online”, “gardena oscillating sprinkler”, “gardena sprayer”, “gardena sprinkler”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure.
- **Holman**: Measured on the search terms “holman hose”, “holman hose fittings”, “holman irrigation”, “holman sprinkler” and “holman sprinkler timer”, summed into one figure.

- [Gardena profile](/demand/nz/brands/gardena)
- [Holman profile](/demand/nz/brands/holman)
- [All garden watering brands in New Zealand](/demand/nz/categories/nz-garden-watering-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gardena or Holman?

In August 2026, Gardena had more branded searches than Holman among garden watering brands in New Zealand. Gardena was estimated to have 830 branded searches compared to Holman’s 100, and held a 56.5% Share of Search versus Holman’s 6.8%.

## Cite this page

Brandwave. "Gardena vs Holman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gardena-vs-holman

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gardena-vs-holman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.