--- title: "Garage Project vs Sawmill: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Garage Project or Sawmill? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garage-project-vs-sawmill" publisher: "Brandwave" --- # Garage Project vs Sawmill: Which is more popular by branded search in New Zealand? Which is more popular in search, Garage Project or Sawmill? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garage Project and Sawmill - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Garage Project Share of Search**: 20.1% - **Sawmill Share of Search**: 6.3% ## Which is more popular in search, Garage Project or Sawmill? - In August 2026, Garage Project had more branded searches than Sawmill among craft beer brands in New Zealand. Garage Project was estimated to have 4.9K branded searches compared to Sawmill’s 1.5K, and held a 20.1% Share of Search versus Sawmill’s 6.3%. - Garage Project was ahead of Sawmill in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Garage Project’s estimated Share of Search among craft beer brands in New Zealand moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 5.9K to 4.9K. - Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 2.2K to 1.5K. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%. - In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%. ## Month by month | Month | Garage Project estimated searches | Garage Project Share of Search | Garage Project rank | Sawmill estimated searches | Sawmill Share of Search | Sawmill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 22.6% | 1 | 2.2K | 8.4% | 5 | | Nov 2025 | 6K | 20.6% | 2 | 2.3K | 7.8% | 5 | | Dec 2025 | 7.3K | 21.9% | 1 | 3.3K | 10% | 5 | | Jan 2026 | 4.9K | 16.4% | 3 | 3.2K | 10.8% | 6 | | Feb 2026 | 4.9K | 20.1% | 3 | 2.1K | 8.8% | 5 | | Mar 2026 | 4.9K | 20.2% | 3 | 2.2K | 8.9% | 5 | | Apr 2026 | 4.1K | 19.5% | 2 | 2.1K | 10.3% | 5 | | May 2026 | 4K | 18.7% | 2 | 1.8K | 8.4% | 5 | | Jun 2026 | 4.1K | 19.1% | 2 | 1.5K | 6.9% | 6 | | Jul 2026 | 4K | 19.4% | 2 | 1.5K | 7.3% | 6 | | Aug 2026 | 4.9K | 20.1% | 3 | 1.5K | 6.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Garage Project’s and Sawmill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garage Project**: Measured on the search terms “garage project”, “garage project beer”, “garage project brewery” and “garageproject”, summed into one figure. - **Sawmill**: Measured on the search terms “sawmill beer”, “sawmill brewery” and “sawmill brewing”, summed into one figure. - [Garage Project profile](/demand/nz/brands/garage-project) - [Sawmill profile](/demand/nz/brands/sawmill) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Garage Project or Sawmill? In August 2026, Garage Project had more branded searches than Sawmill among craft beer brands in New Zealand. Garage Project was estimated to have 4.9K branded searches compared to Sawmill’s 1.5K, and held a 20.1% Share of Search versus Sawmill’s 6.3%. ## Cite this page Brandwave. "Garage Project vs Sawmill: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/garage-project-vs-sawmill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garage-project-vs-sawmill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.