---
title: "Garage Project vs Heineken: Which is searched more in New Zealand?"
description: "Is Garage Project or Heineken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/garage-project-vs-heineken"
publisher: "Brandwave"
---

# Garage Project vs Heineken: Which is searched more in New Zealand?

Is Garage Project or Heineken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garage Project and Heineken
- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Garage Project Share of Search**: 10.5%
- **Heineken Share of Search**: 13.4%

## Is Garage Project or Heineken more popular in search?

- In September 2026, Heineken had more branded searches than Garage Project among beer brands in New Zealand. Heineken had about 6,360 branded searches, while Garage Project had 4,990. Heineken made up 13.4% of all beer brand searches we track, and Garage Project accounted for 10.5%.
- Heineken was ahead of Garage Project in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garage Project’s share of searches among beer brands in New Zealand moved from 11.6% to 10.5%, and its estimated monthly branded searches moved from 5.9K to 5K.
- Across the 12 months ending September 2026, Heineken’s share of searches among beer brands in New Zealand moved from 11.7% to 13.4%, and its estimated monthly branded searches moved from 5.9K to 6.4K.

## Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Heineken did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Steinlager | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Speight's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Garage Project | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Panhead | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Tui | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Monteith's | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Parrotdog | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lion Red | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Export Gold | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Heineken | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DB Export | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about beer brands

- Asked ChatGPT "Which beer brand should I buy in New Zealand?": 1. Panhead, 2. Garage Project, 3. Steinlager, 4. Parrotdog
- Asked ChatGPT "What are the best beer brands in New Zealand?": 1. Garage Project, 2. Panhead, 3. Parrotdog, 4. Steinlager, 5. Speight's, 6. Tui
- Asked ChatGPT "What's the best beer brand in New Zealand for everyday drinking?": 1. Steinlager, 2. Tui, 3. Speight's, 4. Export Gold
- Searched Google, AI Overview "beer brands nz": 1. Speight's, 2. Steinlager, 3. Tui, 4. Lion Red, 5. Monteith's, 6. Garage Project, 7. Panhead, 8. Parrotdog
- Searched Google, AI Overview "best beer nz": 1. Speight's, 2. Steinlager, 3. Monteith's, 4. Tui, 5. Garage Project, 6. Panhead

Not named in any answer: Heineken, Corona, DB Export and Mac's.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand beer brands in September 2026?

- In September 2026, Heineken gained share of searches among beer brands in New Zealand, from 12% to 13.4%.
- Estimated monthly branded searches for Garage Project in New Zealand fell 15.1% over 12 measured months, from 5.9K to 5K in September 2026.

## Month by month

| Month | Garage Project estimated searches | Garage Project Share of Search | Garage Project rank | Heineken estimated searches | Heineken Share of Search | Heineken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.9K | 11.6% | 4 | 5.9K | 11.7% | 3 |
| Nov 2025 | 6K | 10.9% | 5 | 6.1K | 11.1% | 4 |
| Dec 2025 | 7.3K | 10.3% | 4 | 7.6K | 10.6% | 3 |
| Jan 2026 | 4.9K | 9.7% | 4 | 5.2K | 10.4% | 3 |
| Feb 2026 | 4.9K | 10.3% | 4 | 5.3K | 11.3% | 3 |
| Mar 2026 | 4.9K | 10.1% | 4 | 5.5K | 11.3% | 3 |
| Apr 2026 | 4.1K | 9.9% | 4 | 5.1K | 12.3% | 3 |
| May 2026 | 4K | 9.7% | 4 | 5.2K | 12.6% | 3 |
| Jun 2026 | 4.1K | 10.9% | 4 | 5.2K | 13.9% | 2 |
| Jul 2026 | 4K | 9.5% | 4 | 5.3K | 12.5% | 3 |
| Aug 2026 | 4.9K | 10.7% | 4 | 5.5K | 12% | 3 |
| Sep 2026 | 5K | 10.5% | 4 | 6.4K | 13.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Garage Project’s and Heineken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garage Project**: Measured on the search terms “garage project”, “garage project beer”, “garage project brewery” and “garageproject”, summed into one figure.
- **Heineken**: Measured on the search terms “0 0 heineken”, “heineken”, “heineken 0”, “heineken 0 0”, “heineken 24”, “heineken beer”, “heineken can”, “heineken experience museum”, “heineken glasses”, “heineken lager”, “heineken specials” and “heineken zero”, summed into one figure.

- [Garage Project profile](/demand/nz/brands/garage-project)
- [Heineken profile](/demand/nz/brands/heineken)
- [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Garage Project or Heineken more popular in search?

In September 2026, Heineken had more branded searches than Garage Project among beer brands in New Zealand. Heineken had about 6,360 branded searches, while Garage Project had 4,990. Heineken made up 13.4% of all beer brand searches we track, and Garage Project accounted for 10.5%.

## Cite this page

Brandwave. "Garage Project vs Heineken: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garage-project-vs-heineken

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garage-project-vs-heineken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.