---
title: "Garage Project TINY vs State of Play: Which is more popular in New Zealand?"
description: "Is Garage Project TINY or State of Play more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/garage-project-tiny-vs-state-of-play-beer"
publisher: "Brandwave"
---

# Garage Project TINY vs State of Play: Which is more popular in New Zealand?

Is Garage Project TINY or State of Play more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garage Project TINY and State of Play
- **Competitive set**: Non-alcoholic beer brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Garage Project TINY Share of Search**: 7.2%
- **State of Play Share of Search**: 13.6%

## Is Garage Project TINY or State of Play more popular in search?

- In October 2026, State of Play had more branded searches than Garage Project TINY among non-alcoholic beer brands in New Zealand. State of Play had about 320 branded searches, while Garage Project TINY had 170. State of Play made up 13.6% of all non-alcoholic beer brand searches we track, and Garage Project TINY accounted for 7.2%.
- State of Play was ahead of Garage Project TINY in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Garage Project TINY’s share of searches among non-alcoholic beer brands in New Zealand moved from 9.7% to 7.2%, and its estimated monthly branded searches moved from 190 to 170.
- Across the 12 months ending October 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand moved from 16.3% to 13.6%, and its estimated monthly branded searches held steady at 320.

## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project TINY appeared in all five answers. State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Garage Project TINY was listed before State of Play in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garage Project TINY | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Corona Cero | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Guinness | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Asahi | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about non-alcoholic beer brands

- Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project TINY, 2. Heineken
- Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project TINY, 2. Bach Brewing, 3. State of Play, 4. Heineken
- Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project TINY, 2. Heineken
- Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project TINY, 3. Bach Brewing, 4. Parrotdog, 5. Corona Cero, 6. Guinness, 7. Heineken, 8. Asahi
- Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project TINY, 3. Bach Brewing, 4. Parrotdog, 5. Corona Cero, 6. Guinness, 7. Heineken, 8. Asahi

Not named in any answer: Steinlager Zero.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand non-alcoholic beer brands in October 2026?

- In October 2026, Corona Cero overtook State of Play to rank 2nd among non-alcoholic beer brands in New Zealand, with 16.5% of the searches.
- In October 2026, Garage Project TINY overtook Bach Brewing to rank 6th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches.
- In October 2026, State of Play lost share of searches among non-alcoholic beer brands in New Zealand, from 23.4% to 13.6%.

## How has branded search for Garage Project TINY and State of Play changed in New Zealand over the last 12 months?

| Month | Garage Project TINY estimated searches | Garage Project TINY Share of Search | Garage Project TINY rank | State of Play estimated searches | State of Play Share of Search | State of Play rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 190 | 9.7% | 5 | 320 | 16.3% | 3 |
| Dec 2025 | 220 | 8.9% | 5 | 390 | 15.7% | 2 |
| Jan 2026 | 180 | 8.9% | 5 | 480 | 23.6% | 2 |
| Feb 2026 | 130 | 7.6% | 6 | 260 | 15.1% | 2 |
| Mar 2026 | 150 | 7.4% | 7 | 320 | 15.8% | 2 |
| Apr 2026 | 120 | 8.4% | 5 | 260 | 18.2% | 2 |
| May 2026 | 90 | 4.3% | 7 | 260 | 12.4% | 3 |
| Jun 2026 | 110 | 6.4% | 7 | 260 | 15.1% | 2 |
| Jul 2026 | 140 | 6.9% | 7 | 390 | 19.3% | 2 |
| Aug 2026 | 110 | 6% | 7 | 320 | 17.6% | 3 |
| Sep 2026 | 110 | 5.4% | 7 | 480 | 23.4% | 2 |
| Oct 2026 | 170 | 7.2% | 6 | 320 | 13.6% | 3 |

## How are Garage Project TINY’s and State of Play’s branded searches counted?

Brandwave collects information about searches that people make online using Garage Project TINY’s and State of Play’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garage Project TINY**: Measured on the search terms “garage project tiny” and “tiny garage project”, summed into one figure.
- **State of Play**: Measured on the search term “state of play beer”.

- [Garage Project TINY profile](/demand/nz/brands/garage-project-tiny)
- [State of Play profile](/demand/nz/brands/state-of-play-beer)
- [All non-alcoholic beer brands in New Zealand](/demand/nz/categories/nz-non-alcoholic-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Garage Project TINY or State of Play more popular in search?

In October 2026, State of Play had more branded searches than Garage Project TINY among non-alcoholic beer brands in New Zealand. State of Play had about 320 branded searches, while Garage Project TINY had 170. State of Play made up 13.6% of all non-alcoholic beer brand searches we track, and Garage Project TINY accounted for 7.2%.

## Cite this page

Brandwave. "Garage Project TINY vs State of Play: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/garage-project-tiny-vs-state-of-play-beer

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garage-project-tiny-vs-state-of-play-beer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.