--- title: "Gaming DNA vs Spellbound Games: Which is more popular in New Zealand?" description: "Is Gaming DNA or Spellbound Games more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-spellbound-games" publisher: "Brandwave" --- # Gaming DNA vs Spellbound Games: Which is more popular in New Zealand? Is Gaming DNA or Spellbound Games more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaming DNA and Spellbound Games - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gaming DNA Share of Search**: 0.36% - **Spellbound Games Share of Search**: 4.1% ## Is Gaming DNA or Spellbound Games more popular in search? - In October 2026, Spellbound Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Spellbound Games had about 1,600 branded searches, while Gaming DNA had 140. Spellbound Games made up 4.1% of all card and tabletop game store searches we track, and Gaming DNA accounted for 0.36%. - Spellbound Games was ahead of Gaming DNA in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gaming DNA’s share of searches among card and tabletop game stores in New Zealand moved from 0.24% to 0.36%, and its estimated monthly branded searches moved from 90 to 140. - Across the 12 months ending October 2026, Spellbound Games’ share of searches among card and tabletop game stores in New Zealand moved from 5.1% to 4.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top card and tabletop game stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spellbound Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gaming DNA did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vagabond Games & Collectables | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Cerberus Games | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spellbound Games | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Card Merchant | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Bea DnD Games | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Goblin Games | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobby Lords | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Shuffle and Cut | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nova Games | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Calico Keep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gaming DNA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about card and tabletop game stores - Asked ChatGPT "Which card and tabletop game store should I shop at in New Zealand?": 1. Cerberus Games, 2. Goblin Games, 3. Bea DnD Games, 4. Card Merchant - Asked ChatGPT "What are the best card and tabletop game stores in New Zealand?": 1. Vagabond Games & Collectables, 2. Card Merchant, 3. Spellbound Games, 4. Cerberus Games, 5. Bea DnD Games, 6. Hobby Lords - Asked ChatGPT "What's the best card and tabletop game store in New Zealand for tabletop games?": 1. Vagabond Games & Collectables, 2. Spellbound Games - Searched Google, AI Overview "card game stores": 1. Card Merchant Not named in any answer: Shuffle and Cut, Nova Games, Calico Keep and Gaming DNA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand card and tabletop game stores in October 2026? - Spellbound Games’ share of searches among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 4.8% to 4.1% in October 2026. - Estimated monthly branded searches for Gaming DNA in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in October 2026. ## How has branded search for Gaming DNA and Spellbound Games changed in New Zealand over the last 12 months? | Month | Gaming DNA estimated searches | Gaming DNA Share of Search | Gaming DNA rank | Spellbound Games estimated searches | Spellbound Games Share of Search | Spellbound Games rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 0.24% | 11 | 1.9K | 5.1% | 8 | | Dec 2025 | 140 | 0.38% | 11 | 1.9K | 5.1% | 8 | | Jan 2026 | 170 | 0.42% | 11 | 1.9K | 4.7% | 8 | | Feb 2026 | 110 | 0.32% | 11 | 1.9K | 5.5% | 7 | | Mar 2026 | 170 | 0.5% | 11 | 1.6K | 4.7% | 8 | | Apr 2026 | 140 | 0.34% | 11 | 1.9K | 4.6% | 8 | | May 2026 | 140 | 0.36% | 11 | 2.4K | 6.2% | 7 | | Jun 2026 | 170 | 0.42% | 11 | 1.9K | 4.7% | 8 | | Jul 2026 | 170 | 0.43% | 11 | 1.9K | 4.8% | 7 | | Aug 2026 | 210 | 0.52% | 11 | 1.9K | 4.7% | 7 | | Sep 2026 | 170 | 0.4% | 11 | 1.9K | 4.5% | 7 | | Oct 2026 | 140 | 0.36% | 11 | 1.6K | 4.1% | 8 | ## How are Gaming DNA’s and Spellbound Games’ branded searches counted? Brandwave collects information about searches that people make online using Gaming DNA’s and Spellbound Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaming DNA**: Measured on the search term “gamingdna”. - **Spellbound Games**: Measured on the search term “spellbound games”. - [Gaming DNA profile](/demand/nz/brands/gaming-dna) - [Spellbound Games profile](/demand/nz/brands/spellbound-games) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gaming DNA or Spellbound Games more popular in search? In October 2026, Spellbound Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Spellbound Games had about 1,600 branded searches, while Gaming DNA had 140. Spellbound Games made up 4.1% of all card and tabletop game store searches we track, and Gaming DNA accounted for 0.36%. ## Cite this page Brandwave. "Gaming DNA vs Spellbound Games: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-spellbound-games This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-spellbound-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.