--- title: "Gaming DNA vs Hobby Lords: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gaming DNA or Hobby Lords? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-hobby-lords" publisher: "Brandwave" --- # Gaming DNA vs Hobby Lords: Which is more popular by branded search in New Zealand? Which is more popular in search, Gaming DNA or Hobby Lords? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaming DNA and Hobby Lords - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gaming DNA Share of Search**: 6.9% - **Hobby Lords Share of Search**: 30.6% ## Which is more popular in search, Gaming DNA or Hobby Lords? - In August 2026, Hobby Lords had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Gaming DNA’s 2.9K, and held a 30.6% Share of Search versus Gaming DNA’s 6.9%. - Hobby Lords was ahead of Gaming DNA in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.2% to 6.9%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%. - Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026. - Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026. ## Month by month | Month | Gaming DNA estimated searches | Gaming DNA Share of Search | Gaming DNA rank | Hobby Lords estimated searches | Hobby Lords Share of Search | Hobby Lords rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 6.2% | 7 | 5.6K | 18.1% | 2 | | Nov 2025 | 2.4K | 6.3% | 7 | 10K | 26.4% | 2 | | Dec 2025 | 2.5K | 6.5% | 7 | 8.2K | 21.8% | 2 | | Jan 2026 | 2.4K | 5.8% | 8 | 10.4K | 25% | 2 | | Feb 2026 | 1.9K | 5.3% | 7 | 8.6K | 23.9% | 2 | | Mar 2026 | 2.9K | 7.9% | 6 | 8.8K | 23.7% | 1 | | Apr 2026 | 2.9K | 6.7% | 7 | 12.5K | 28.8% | 1 | | May 2026 | 2.4K | 6.1% | 7 | 10.6K | 26.7% | 1 | | Jun 2026 | 2.4K | 5.8% | 7 | 13.1K | 31.2% | 1 | | Jul 2026 | 2.9K | 6.8% | 5 | 13.1K | 30.6% | 1 | | Aug 2026 | 2.9K | 6.9% | 6 | 13K | 30.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gaming DNA’s and Hobby Lords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaming DNA**: Measured on the search terms “gaming dna nz” and “gamingdna”, summed into one figure. - **Hobby Lords**: Measured on the search terms “hobby lords”, “hobby lords near me”, “hobby lords new zealand”, “hobby lords nz”, “hobby lords pokemon cards”, “hobbylords” and “hobbylords nz”, summed into one figure. - [Gaming DNA profile](/demand/nz/brands/gaming-dna) - [Hobby Lords profile](/demand/nz/brands/hobby-lords) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gaming DNA or Hobby Lords? In August 2026, Hobby Lords had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Gaming DNA’s 2.9K, and held a 30.6% Share of Search versus Gaming DNA’s 6.9%. ## Cite this page Brandwave. "Gaming DNA vs Hobby Lords: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-hobby-lords This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-hobby-lords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.