--- title: "Gaming DNA vs Goblin Games: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gaming DNA or Goblin Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-goblin-games" publisher: "Brandwave" --- # Gaming DNA vs Goblin Games: Which is more popular by branded search in New Zealand? Which is more popular in search, Gaming DNA or Goblin Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaming DNA and Goblin Games - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gaming DNA Share of Search**: 6.9% - **Goblin Games Share of Search**: 12.3% ## Which is more popular in search, Gaming DNA or Goblin Games? - In August 2026, Goblin Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Goblin Games was estimated to have 5.2K branded searches compared to Gaming DNA’s 2.9K, and held a 12.3% Share of Search versus Gaming DNA’s 6.9%. - Goblin Games was ahead of Gaming DNA in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.2% to 6.9%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 16.8% to 12.3%, and its estimated monthly branded searches held steady at 5.2K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%. - Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026. ## Month by month | Month | Gaming DNA estimated searches | Gaming DNA Share of Search | Gaming DNA rank | Goblin Games estimated searches | Goblin Games Share of Search | Goblin Games rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 6.2% | 7 | 5.2K | 16.8% | 3 | | Nov 2025 | 2.4K | 6.3% | 7 | 4.2K | 11.1% | 3 | | Dec 2025 | 2.5K | 6.5% | 7 | 4.5K | 12% | 3 | | Jan 2026 | 2.4K | 5.8% | 8 | 5.5K | 13.2% | 3 | | Feb 2026 | 1.9K | 5.3% | 7 | 4.5K | 12.5% | 3 | | Mar 2026 | 2.9K | 7.9% | 6 | 5.2K | 14.1% | 3 | | Apr 2026 | 2.9K | 6.7% | 7 | 5.2K | 12% | 3 | | May 2026 | 2.4K | 6.1% | 7 | 5.2K | 13.1% | 3 | | Jun 2026 | 2.4K | 5.8% | 7 | 5.2K | 12.4% | 3 | | Jul 2026 | 2.9K | 6.8% | 5 | 5.2K | 12.2% | 3 | | Aug 2026 | 2.9K | 6.9% | 6 | 5.2K | 12.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gaming DNA’s and Goblin Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaming DNA**: Measured on the search terms “gaming dna nz” and “gamingdna”, summed into one figure. - **Goblin Games**: Measured on the search terms “goblin games”, “goblin games near me”, “goblin games nz”, “goblin games online”, “goblin games warhammer”, “goblingames” and “goblingames nz”, summed into one figure. - [Gaming DNA profile](/demand/nz/brands/gaming-dna) - [Goblin Games profile](/demand/nz/brands/goblin-games) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gaming DNA or Goblin Games? In August 2026, Goblin Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Goblin Games was estimated to have 5.2K branded searches compared to Gaming DNA’s 2.9K, and held a 12.3% Share of Search versus Gaming DNA’s 6.9%. ## Cite this page Brandwave. "Gaming DNA vs Goblin Games: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-goblin-games This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaming-dna-vs-goblin-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.