--- title: "Gallagher vs Tru-Test: Which is searched more in New Zealand?" description: "Is Gallagher or Tru-Test more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gallagher-vs-tru-test" publisher: "Brandwave" --- # Gallagher vs Tru-Test: Which is searched more in New Zealand? Is Gallagher or Tru-Test more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock weighing and EID brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gallagher and Tru-Test - **Competitive set**: Livestock weighing and EID brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gallagher Share of Search**: 10% - **Tru-Test Share of Search**: 24.7% ## Is Gallagher or Tru-Test more popular in search? - In September 2026, Tru-Test had more branded searches than Gallagher among livestock weighing and EID brands in New Zealand. Tru-Test had about 540 branded searches, while Gallagher had 220. Tru-Test made up 24.7% of all livestock weighing and EID brand searches we track, and Gallagher accounted for 10%. - Tru-Test was ahead of Gallagher in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand moved from 9.2% to 10%, and its estimated monthly branded searches moved from 190 to 220. - Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand moved from 28.2% to 24.7%, and its estimated monthly branded searches moved from 580 to 540. ## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Gallagher and Tru-Test showed up in all five answers. Tru-Test was listed before Gallagher in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about livestock weighing and EID brands - Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari - Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars - Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari - Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex - Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test Not named in any answer: Zee Tags and Prattley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026? - In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches. - In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%. ## Month by month | Month | Gallagher estimated searches | Gallagher Share of Search | Gallagher rank | Tru-Test estimated searches | Tru-Test Share of Search | Tru-Test rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 9.2% | 3 | 580 | 28.2% | 2 | | Nov 2025 | 160 | 8.7% | 4 | 540 | 29.5% | 2 | | Dec 2025 | 110 | 8.9% | 4 | 310 | 25% | 2 | | Jan 2026 | 140 | 7.9% | 5 | 470 | 26.4% | 2 | | Feb 2026 | 130 | 8% | 4 | 380 | 23.5% | 2 | | Mar 2026 | 220 | 10.4% | 3 | 510 | 24.2% | 2 | | Apr 2026 | 140 | 8% | 4 | 440 | 25.3% | 2 | | May 2026 | 160 | 8% | 4 | 440 | 22% | 2 | | Jun 2026 | 200 | 8.8% | 4 | 540 | 23.7% | 2 | | Jul 2026 | 180 | 9.2% | 4 | 360 | 18.5% | 2 | | Aug 2026 | 160 | 7.6% | 5 | 470 | 22.4% | 2 | | Sep 2026 | 220 | 10% | 3 | 540 | 24.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gallagher’s and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gallagher**: Measured on the search terms “gallagher eid”, “gallagher eid reader”, “gallagher livestock scales”, “gallagher scales”, “gallagher tag reader”, “gallagher weigh bars”, “gallagher weigh platform” and “gallagher weigh scale”, summed into one figure. - **Tru-Test**: Measured on the search terms “tru test”, “tru test indicators” and “trutest scales”, summed into one figure. - [Gallagher profile](/demand/nz/brands/gallagher) - [Tru-Test profile](/demand/nz/brands/tru-test) - [All livestock weighing and EID brands in New Zealand](/demand/nz/categories/nz-livestock-weighing-and-eid-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gallagher or Tru-Test more popular in search? In September 2026, Tru-Test had more branded searches than Gallagher among livestock weighing and EID brands in New Zealand. Tru-Test had about 540 branded searches, while Gallagher had 220. Tru-Test made up 24.7% of all livestock weighing and EID brand searches we track, and Gallagher accounted for 10%. ## Cite this page Brandwave. "Gallagher vs Tru-Test: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gallagher-vs-tru-test This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gallagher-vs-tru-test. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.