--- title: "Gallagher Insurance vs Resure: Which is more popular in New Zealand?" description: "Is Gallagher Insurance or Resure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gallagher-insurance-vs-resure" publisher: "Brandwave" --- # Gallagher Insurance vs Resure: Which is more popular in New Zealand? Is Gallagher Insurance or Resure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gallagher Insurance and Resure - **Competitive set**: Christchurch insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gallagher Insurance Share of Search**: 34.3% - **Resure Share of Search**: 17.2% ## Is Gallagher Insurance or Resure more popular in search? - In October 2026, Gallagher Insurance had more branded searches than Resure among Christchurch insurance brokers in New Zealand. Gallagher Insurance had about 340 branded searches, while Resure had 170. Gallagher Insurance made up 34.3% of all Christchurch insurance broker searches we track, and Resure accounted for 17.2%. - Gallagher Insurance was ahead of Resure in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Christchurch insurance brokers in New Zealand moved from 28.3% to 34.3%, and its estimated monthly branded searches moved from 300 to 340. - Across the 12 months ending October 2026, Resure’s share of searches among Christchurch insurance brokers in New Zealand moved from 13.2% to 17.2%, and its estimated monthly branded searches moved from 140 to 170. ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Resure appeared in all three answers. Gallagher Insurance was mentioned in two out of three: in two of the three ChatGPT answers. Resure was listed before Gallagher Insurance in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, Gallagher Insurance gained share of searches among Christchurch insurance brokers in New Zealand, from 30.3% to 34.3%. - In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%. ## How has branded search for Gallagher Insurance and Resure changed in New Zealand over the last 12 months? | Month | Gallagher Insurance estimated searches | Gallagher Insurance Share of Search | Gallagher Insurance rank | Resure estimated searches | Resure Share of Search | Resure rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 300 | 28.3% | 2 | 140 | 13.2% | 3 | | Dec 2025 | 190 | 23.2% | 2 | 70 | 8.5% | 6 | | Jan 2026 | 220 | 22.2% | 2 | 130 | 13.1% | 4 | | Feb 2026 | 290 | 27.6% | 2 | 120 | 11.4% | 4 | | Mar 2026 | 340 | 27.2% | 1 | 160 | 12.8% | 5 | | Apr 2026 | 280 | 28% | 1 | 130 | 13% | 4 | | May 2026 | 270 | 25.2% | 1 | 150 | 14% | 3 | | Jun 2026 | 250 | 22.9% | 2 | 180 | 16.5% | 3 | | Jul 2026 | 300 | 28.6% | 1 | 220 | 21% | 2 | | Aug 2026 | 250 | 25% | 1 | 170 | 17% | 3 | | Sep 2026 | 300 | 30.3% | 1 | 140 | 14.1% | 3 | | Oct 2026 | 340 | 34.3% | 1 | 170 | 17.2% | 3 | ## How are Gallagher Insurance’s and Resure’s branded searches counted? Brandwave collects information about searches that people make online using Gallagher Insurance’s and Resure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gallagher Insurance**: Measured on the search terms “ajg insurance”, “ajg insurance broker”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher home insurance”, “gallagher insurance agency”, “gallagher insurance quote”, “gallagher insurance services”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance” and “gallagher travel insurance”, summed into one figure. - **Resure**: Measured on the search terms “resure” and “resure insurance”, summed into one figure. - [Gallagher Insurance profile](/demand/nz/brands/gallagher-insurance) - [Resure profile](/demand/nz/brands/resure) - [All Christchurch insurance brokers in New Zealand](/demand/nz/locations/christchurch/insurance-brokers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gallagher Insurance or Resure more popular in search? In October 2026, Gallagher Insurance had more branded searches than Resure among Christchurch insurance brokers in New Zealand. Gallagher Insurance had about 340 branded searches, while Resure had 170. Gallagher Insurance made up 34.3% of all Christchurch insurance broker searches we track, and Resure accounted for 17.2%. ## Cite this page Brandwave. "Gallagher Insurance vs Resure: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gallagher-insurance-vs-resure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gallagher-insurance-vs-resure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.