--- title: "Gainsborough vs Yale: Which is searched more in New Zealand?" description: "Is Gainsborough or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gainsborough-vs-yale" publisher: "Brandwave" --- # Gainsborough vs Yale: Which is searched more in New Zealand? Is Gainsborough or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gainsborough and Yale - **Competitive set**: Door handle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gainsborough Share of Search**: 2.5% - **Yale Share of Search**: 36.5% ## Is Gainsborough or Yale more popular in search? - In September 2026, Yale had more branded searches than Gainsborough among door handle brands in New Zealand. Yale had about 720 branded searches, while Gainsborough had 50. Yale made up 36.5% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. - Yale was ahead of Gainsborough in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 60 to 50. - Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gainsborough and Yale were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026. ## Month by month | Month | Gainsborough estimated searches | Gainsborough Share of Search | Gainsborough rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 2.7% | 5 | 720 | 32.4% | 2 | | Nov 2025 | 50 | 2.3% | 5 | 720 | 32.4% | 2 | | Dec 2025 | 50 | 3% | 5 | 720 | 43.4% | 1 | | Jan 2026 | 50 | 2.8% | 5 | 720 | 40.9% | 1 | | Feb 2026 | 40 | 2.2% | 5 | 590 | 31.9% | 2 | | Mar 2026 | 50 | 2.4% | 5 | 590 | 28% | 2 | | Apr 2026 | 30 | 1.6% | 5 | 720 | 38.3% | 2 | | May 2026 | 60 | 3% | 5 | 720 | 36.5% | 2 | | Jun 2026 | 50 | 2.2% | 5 | 720 | 32.1% | 2 | | Jul 2026 | 50 | 2.5% | 5 | 720 | 36.5% | 2 | | Aug 2026 | 60 | 2.9% | 5 | 720 | 34.8% | 2 | | Sep 2026 | 50 | 2.5% | 5 | 720 | 36.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gainsborough’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gainsborough**: Measured on the search terms “gainsborough door handle” and “gainsborough hardware”, summed into one figure. - **Yale**: Measured on the search term “yale lock”. - [Gainsborough profile](/demand/nz/brands/gainsborough) - [Yale profile](/demand/nz/brands/yale) - [All door handle brands in New Zealand](/demand/nz/categories/nz-door-handle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gainsborough or Yale more popular in search? In September 2026, Yale had more branded searches than Gainsborough among door handle brands in New Zealand. Yale had about 720 branded searches, while Gainsborough had 50. Yale made up 36.5% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. ## Cite this page Brandwave. "Gainsborough vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gainsborough-vs-yale This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gainsborough-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.