--- title: "Gainsborough vs Halliday + Baillie: Which is searched more in New Zealand?" description: "Is Gainsborough or Halliday + Baillie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gainsborough-vs-halliday-baillie" publisher: "Brandwave" --- # Gainsborough vs Halliday + Baillie: Which is searched more in New Zealand? Is Gainsborough or Halliday + Baillie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gainsborough and Halliday + Baillie - **Competitive set**: Door handle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gainsborough Share of Search**: 2.5% - **Halliday + Baillie Share of Search**: 19.8% ## Is Gainsborough or Halliday + Baillie more popular in search? - In September 2026, Halliday + Baillie had more branded searches than Gainsborough among door handle brands in New Zealand. Halliday + Baillie had about 390 branded searches, while Gainsborough had 50. Halliday + Baillie made up 19.8% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. - Halliday + Baillie was ahead of Gainsborough in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 60 to 50. - Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand moved from 21.6% to 19.8%, and its estimated monthly branded searches moved from 480 to 390. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halliday + Baillie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gainsborough was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halliday + Baillie was listed before Gainsborough in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%. - Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026. ## Month by month | Month | Gainsborough estimated searches | Gainsborough Share of Search | Gainsborough rank | Halliday + Baillie estimated searches | Halliday + Baillie Share of Search | Halliday + Baillie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 2.7% | 5 | 480 | 21.6% | 3 | | Nov 2025 | 50 | 2.3% | 5 | 480 | 21.6% | 3 | | Dec 2025 | 50 | 3% | 5 | 320 | 19.3% | 3 | | Jan 2026 | 50 | 2.8% | 5 | 320 | 18.2% | 3 | | Feb 2026 | 40 | 2.2% | 5 | 390 | 21.1% | 3 | | Mar 2026 | 50 | 2.4% | 5 | 480 | 22.7% | 3 | | Apr 2026 | 30 | 1.6% | 5 | 320 | 17% | 3 | | May 2026 | 60 | 3% | 5 | 390 | 19.8% | 3 | | Jun 2026 | 50 | 2.2% | 5 | 480 | 21.4% | 3 | | Jul 2026 | 50 | 2.5% | 5 | 390 | 19.8% | 3 | | Aug 2026 | 60 | 2.9% | 5 | 480 | 23.2% | 3 | | Sep 2026 | 50 | 2.5% | 5 | 390 | 19.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gainsborough’s and Halliday + Baillie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gainsborough**: Measured on the search terms “gainsborough door handle” and “gainsborough hardware”, summed into one figure. - **Halliday + Baillie**: Measured on the search term “halliday baillie”. - [Gainsborough profile](/demand/nz/brands/gainsborough) - [Halliday + Baillie profile](/demand/nz/brands/halliday-baillie) - [All door handle brands in New Zealand](/demand/nz/categories/nz-door-handle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gainsborough or Halliday + Baillie more popular in search? In September 2026, Halliday + Baillie had more branded searches than Gainsborough among door handle brands in New Zealand. Halliday + Baillie had about 390 branded searches, while Gainsborough had 50. Halliday + Baillie made up 19.8% of all door handle brand searches we track, and Gainsborough accounted for 2.5%. ## Cite this page Brandwave. "Gainsborough vs Halliday + Baillie: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gainsborough-vs-halliday-baillie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gainsborough-vs-halliday-baillie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.