--- title: "Gaiam vs Therabody: Which is searched more in New Zealand?" description: "Is Gaiam or Therabody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaiam-vs-therabody" publisher: "Brandwave" --- # Gaiam vs Therabody: Which is searched more in New Zealand? Is Gaiam or Therabody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foam roller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaiam and Therabody - **Competitive set**: Foam roller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gaiam Share of Search**: 1.5% - **Therabody Share of Search**: 21.2% ## Is Gaiam or Therabody more popular in search? - In September 2026, Therabody had more branded searches than Gaiam among foam roller brands in New Zealand. Therabody had about 1,530 branded searches, while Gaiam had 110. Therabody made up 21.2% of all foam roller brand searches we track, and Gaiam accounted for 1.5%. - Therabody was ahead of Gaiam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand moved from 6.6% to 1.5%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand moved from 48.1% to 21.2%, and its estimated monthly branded searches moved from 1K to 1.5K. ## Top foam roller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Gaiam nor Therabody showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TriggerPoint | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Blackroll | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OPTP | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Therabody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaiam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foam roller brands - Asked ChatGPT "Which foam roller brand should I buy in New Zealand?": 1. TriggerPoint, 2. Blackroll - Asked ChatGPT "What are the best foam roller brands in New Zealand?": 1. TriggerPoint, 2. Blackroll, 3. OPTP - Asked ChatGPT "What's the best foam roller brand in New Zealand for muscle recovery?": 1. TriggerPoint, 2. Blackroll - Searched Google, AI Overview "foam roller nz": named none of the brands we track - Searched Google, AI Overview "massage roller nz": 1. Blackroll, 2. TriggerPoint Not named in any answer: Therabody and Gaiam. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand foam roller brands in September 2026? - In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches. - In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%. - In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%. ## Month by month | Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | Therabody estimated searches | Therabody Share of Search | Therabody rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 6.6% | 3 | 1K | 48.1% | 1 | | Nov 2025 | 140 | 4.9% | 3 | 1.7K | 60.6% | 1 | | Dec 2025 | 140 | 1.3% | 3 | 2.4K | 22.6% | 2 | | Jan 2026 | 170 | 2.8% | 3 | 1.5K | 23.9% | 2 | | Feb 2026 | 90 | 3.4% | 3 | 1.2K | 44.2% | 2 | | Mar 2026 | 140 | 6.6% | 3 | 1.1K | 54.5% | 1 | | Apr 2026 | 170 | 7.9% | 3 | 1.2K | 54.7% | 1 | | May 2026 | 140 | 6.6% | 3 | 1.2K | 55.4% | 1 | | Jun 2026 | 170 | 7.2% | 3 | 1.2K | 50.2% | 1 | | Jul 2026 | 260 | 10.8% | 3 | 1.3K | 53.3% | 1 | | Aug 2026 | 210 | 7.8% | 3 | 1.5K | 54.5% | 1 | | Sep 2026 | 110 | 1.5% | 4 | 1.5K | 21.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gaiam’s and Therabody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaiam**: Measured on the search term “gaiam”. - **Therabody**: Measured on the search terms “therabody”, “therabody smartgoggles”, “therabody theragun” and “theragun”, summed into one figure. - [Gaiam profile](/demand/nz/brands/gaiam) - [Therabody profile](/demand/nz/brands/therabody) - [All foam roller brands in New Zealand](/demand/nz/categories/nz-foam-roller-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gaiam or Therabody more popular in search? In September 2026, Therabody had more branded searches than Gaiam among foam roller brands in New Zealand. Therabody had about 1,530 branded searches, while Gaiam had 110. Therabody made up 21.2% of all foam roller brand searches we track, and Gaiam accounted for 1.5%. ## Cite this page Brandwave. "Gaiam vs Therabody: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaiam-vs-therabody This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaiam-vs-therabody. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.