--- title: "Gaiam vs The Mat Collective: Which is searched more in New Zealand?" description: "Is Gaiam or The Mat Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaiam-vs-the-mat-collective" publisher: "Brandwave" --- # Gaiam vs The Mat Collective: Which is searched more in New Zealand? Is Gaiam or The Mat Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoga mat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaiam and The Mat Collective - **Competitive set**: Yoga mat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gaiam Share of Search**: 29.4% - **The Mat Collective Share of Search**: 13.2% ## Is Gaiam or The Mat Collective more popular in search? - In September 2026, Gaiam had more branded searches than The Mat Collective among yoga mat brands in New Zealand. Gaiam had about 200 branded searches, while The Mat Collective had 90. Gaiam made up 29.4% of all yoga mat brand searches we track, and The Mat Collective accounted for 13.2%. - Gaiam was ahead of The Mat Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand moved from 42.4% to 29.4%, and its estimated monthly branded searches moved from 250 to 200. - Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 13.2%, and its estimated monthly branded searches moved from 10 to 90. ## Top yoga mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Mat Collective was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gaiam was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Mat Collective was listed before Gaiam in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Manduka | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Liforme | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JadeYoga | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Valka Yoga | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Mat Collective | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BAHE | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaiam | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about yoga mat brands - Asked ChatGPT "Which yoga mat brand should I buy in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. BAHE - Asked ChatGPT "What are the best yoga mat brands in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. The Mat Collective, 5. Valka Yoga, 6. BAHE, 7. Gaiam - Asked ChatGPT "What's the best yoga mat brand in New Zealand for home practice?": 1. Manduka, 2. Liforme, 3. JadeYoga - Searched Google, AI Overview "best yoga mat": 1. Manduka - Searched Google, AI Overview "thick yoga mat": 1. Valka Yoga, 2. The Mat Collective Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand yoga mat brands in September 2026? - In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches. - In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%. ## Month by month | Month | Gaiam estimated searches | Gaiam Share of Search | Gaiam rank | The Mat Collective estimated searches | The Mat Collective Share of Search | The Mat Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 42.4% | 1 | 10 | 1.7% | 7 | | Nov 2025 | 280 | 29.8% | 2 | 30 | 3.2% | 6 | | Dec 2025 | 250 | 29.8% | 2 | 20 | 2.4% | 6 | | Jan 2026 | 380 | 38.4% | 1 | 30 | 3% | 6 | | Feb 2026 | 410 | 37.6% | 2 | 10 | 0.92% | 7 | | Mar 2026 | 530 | 44.5% | 1 | 20 | 1.7% | 7 | | Apr 2026 | 560 | 50.5% | 1 | 10 | 0.9% | 7 | | May 2026 | 280 | 24.1% | 2 | 10 | 0.86% | 7 | | Jun 2026 | 310 | 16.1% | 2 | 20 | 1% | 6 | | Jul 2026 | 370 | 47.4% | 1 | 20 | 2.6% | 6 | | Aug 2026 | 300 | 40% | 1 | 10 | 1.3% | 7 | | Sep 2026 | 200 | 29.4% | 1 | 90 | 13.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gaiam’s and The Mat Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaiam**: Measured on the search terms “gaiam” and “gaiam yoga mat”, summed into one figure. - **The Mat Collective**: Measured on the search term “the mat collective”. - [Gaiam profile](/demand/nz/brands/gaiam) - [The Mat Collective profile](/demand/nz/brands/the-mat-collective) - [All yoga mat brands in New Zealand](/demand/nz/categories/nz-yoga-mat-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gaiam or The Mat Collective more popular in search? In September 2026, Gaiam had more branded searches than The Mat Collective among yoga mat brands in New Zealand. Gaiam had about 200 branded searches, while The Mat Collective had 90. Gaiam made up 29.4% of all yoga mat brand searches we track, and The Mat Collective accounted for 13.2%. ## Cite this page Brandwave. "Gaiam vs The Mat Collective: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaiam-vs-the-mat-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaiam-vs-the-mat-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.