---
title: "Gaia GPS vs Wikiloc: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gaia GPS or Wikiloc? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-wikiloc"
publisher: "Brandwave"
---

# Gaia GPS vs Wikiloc: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gaia GPS or Wikiloc? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gaia GPS and Wikiloc
- **Competitive set**: Hiking and tramping apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gaia GPS Share of Search**: 1.8%
- **Wikiloc Share of Search**: 0.53%

## Which is more popular in search, Gaia GPS or Wikiloc?

- In August 2026, Gaia GPS had more branded searches than Wikiloc among hiking and tramping apps in New Zealand. Gaia GPS was estimated to have 170 branded searches compared to Wikiloc’s 50, and held a 1.8% Share of Search versus Wikiloc’s 0.53%.
- Gaia GPS was ahead of Wikiloc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 240 to 170.
- Across the 11 months ending August 2026, Wikiloc’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 0.98% to 0.53%, and its estimated monthly branded searches moved from 100 to 50.

## How did search popularity change for New Zealand hiking and tramping apps in August 2026?

- Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
- Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

## Month by month

| Month | Gaia GPS estimated searches | Gaia GPS Share of Search | Gaia GPS rank | Wikiloc estimated searches | Wikiloc Share of Search | Wikiloc rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 2.4% | 4 | 100 | 0.98% | 5 |
| Nov 2025 | 250 | 2.3% | 4 | 150 | 1.4% | 5 |
| Dec 2025 | 260 | 2.2% | 4 | 90 | 0.75% | 5 |
| Jan 2026 | 300 | 2.1% | 4 | 130 | 0.89% | 5 |
| Feb 2026 | 250 | 2% | 4 | 100 | 0.81% | 5 |
| Mar 2026 | 230 | 1.8% | 4 | 70 | 0.54% | 5 |
| Apr 2026 | 200 | 1.6% | 4 | 80 | 0.66% | 5 |
| May 2026 | 210 | 2.1% | 4 | 90 | 0.89% | 5 |
| Jun 2026 | 170 | 1.8% | 4 | 50 | 0.54% | 5 |
| Jul 2026 | 160 | 1.7% | 4 | 60 | 0.65% | 5 |
| Aug 2026 | 170 | 1.8% | 4 | 50 | 0.53% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gaia GPS’s and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gaia GPS**: Measured on the search terms “gaia gps”, “gaia gps new zealand”, “gaia gps nz”, “gaia gps online”, “gaiagps”, “gaiagps com” and “gaiagps hiking app”, summed into one figure.
- **Wikiloc**: Measured on the search terms “wikiloc”, “wikiloc com”, “wikiloc hiking app” and “wikiloc online”, summed into one figure.

- [Gaia GPS profile](/demand/nz/brands/gaia-gps)
- [Wikiloc profile](/demand/nz/brands/wikiloc)
- [All hiking and tramping apps in New Zealand](/demand/nz/categories/nz-hiking-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gaia GPS or Wikiloc?

In August 2026, Gaia GPS had more branded searches than Wikiloc among hiking and tramping apps in New Zealand. Gaia GPS was estimated to have 170 branded searches compared to Wikiloc’s 50, and held a 1.8% Share of Search versus Wikiloc’s 0.53%.

## Cite this page

Brandwave. "Gaia GPS vs Wikiloc: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-wikiloc

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-wikiloc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.