--- title: "Gaia GPS vs Topo Maps+: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gaia GPS or Topo Maps+? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-topo-maps" publisher: "Brandwave" --- # Gaia GPS vs Topo Maps+: Which is more popular by branded search in New Zealand? Which is more popular in search, Gaia GPS or Topo Maps+? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gaia GPS and Topo Maps+ - **Competitive set**: Hiking and tramping apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gaia GPS Share of Search**: 1.8% - **Topo Maps+ Share of Search**: 64% ## Which is more popular in search, Gaia GPS or Topo Maps+? - In August 2026, Topo Maps+ had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. Topo Maps+ was estimated to have 6K branded searches compared to Gaia GPS’s 170, and held a 64% Share of Search versus Gaia GPS’s 1.8%. - Topo Maps+ was ahead of Gaia GPS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 240 to 170. - Across the 11 months ending August 2026, Topo Maps+’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 59.4% to 64%, and its estimated monthly branded searches held steady at 6K. ## How did search popularity change for New Zealand hiking and tramping apps in August 2026? - In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%. - Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026. ## Month by month | Month | Gaia GPS estimated searches | Gaia GPS Share of Search | Gaia GPS rank | Topo Maps+ estimated searches | Topo Maps+ Share of Search | Topo Maps+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 2.4% | 4 | 6K | 59.4% | 1 | | Nov 2025 | 250 | 2.3% | 4 | 6.1K | 55.4% | 1 | | Dec 2025 | 260 | 2.2% | 4 | 6K | 50.5% | 1 | | Jan 2026 | 300 | 2.1% | 4 | 7.4K | 50.7% | 1 | | Feb 2026 | 250 | 2% | 4 | 7.4K | 59.3% | 1 | | Mar 2026 | 230 | 1.8% | 4 | 8.1K | 62.8% | 1 | | Apr 2026 | 200 | 1.6% | 4 | 7.4K | 60.6% | 1 | | May 2026 | 210 | 2.1% | 4 | 6K | 59.9% | 1 | | Jun 2026 | 170 | 1.8% | 4 | 6K | 64.7% | 1 | | Jul 2026 | 160 | 1.7% | 4 | 5.5K | 59.7% | 1 | | Aug 2026 | 170 | 1.8% | 4 | 6K | 64% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gaia GPS’s and Topo Maps+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gaia GPS**: Measured on the search terms “gaia gps”, “gaia gps new zealand”, “gaia gps nz”, “gaia gps online”, “gaiagps”, “gaiagps com” and “gaiagps hiking app”, summed into one figure. - **Topo Maps+**: Measured on the search terms “topo maps”, “topo maps near me”, “topo maps new zealand”, “topo maps online” and “topomaps”, summed into one figure. - [Gaia GPS profile](/demand/nz/brands/gaia-gps) - [Topo Maps+ profile](/demand/nz/brands/topo-maps) - [All hiking and tramping apps in New Zealand](/demand/nz/categories/nz-hiking-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gaia GPS or Topo Maps+? In August 2026, Topo Maps+ had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. Topo Maps+ was estimated to have 6K branded searches compared to Gaia GPS’s 170, and held a 64% Share of Search versus Gaia GPS’s 1.8%. ## Cite this page Brandwave. "Gaia GPS vs Topo Maps+: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-topo-maps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gaia-gps-vs-topo-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.