---
title: "Gabites vs Leech & Partners: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gabites or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gabites-vs-leech-partners"
publisher: "Brandwave"
---

# Gabites vs Leech & Partners: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gabites or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gabites and Leech & Partners
- **Competitive set**: Ashburton accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gabites Share of Search**: 11.1%
- **Leech & Partners Share of Search**: 22.2%

## Which is more popular in search, Gabites or Leech & Partners?

- In August 2026, Leech & Partners had more branded searches than Gabites among ashburton accounting firms in New Zealand. Leech & Partners was estimated to have 100 branded searches compared to Gabites’ 50, and held a 22.2% Share of Search versus Gabites’ 11.1%.
- The lead changed hands 4 times in the 11 months ending August 2026: Gabites took it in November 2025, Leech & Partners took it in December 2025, Gabites took it in January 2026, Leech & Partners took it in May 2026.
- Across the 11 months ending August 2026, Gabites’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 17.8% to 11.1%, and its estimated monthly branded searches moved from 80 to 50.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 20% to 22.2%, and its estimated monthly branded searches moved from 90 to 100.

## How did search popularity change for New Zealand ashburton accounting firms in August 2026?

- In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, Gabites lost estimated Share of Search among ashburton accounting firms in New Zealand, from 15.4% to 11.1%.

## Month by month

| Month | Gabites estimated searches | Gabites Share of Search | Gabites rank | Leech & Partners estimated searches | Leech & Partners Share of Search | Leech & Partners rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 17.8% | 3 | 90 | 20% | 2 |
| Nov 2025 | 70 | 15.6% | 3 | 60 | 13.3% | 5 |
| Dec 2025 | 70 | 16.3% | 4 | 80 | 18.6% | 3 |
| Jan 2026 | 80 | 16.7% | 4 | 70 | 14.6% | 5 |
| Feb 2026 | 90 | 18.4% | 2 | 80 | 16.3% | 4 |
| Mar 2026 | 110 | 17.2% | 3 | 80 | 12.5% | 5 |
| Apr 2026 | 80 | 19% | 3 | 80 | 19% | 4 |
| May 2026 | 50 | 11.4% | 5 | 60 | 13.6% | 4 |
| Jun 2026 | 60 | 13% | 4 | 90 | 19.6% | 3 |
| Jul 2026 | 60 | 15.4% | 4 | 60 | 15.4% | 5 |
| Aug 2026 | 50 | 11.1% | 5 | 100 | 22.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gabites’ and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gabites**: Measured on the search terms “gabites”, “gabites accountants”, “gabites ashburton” and “gabites chartered accountants”, summed into one figure.
- **Leech & Partners**: Measured on the search terms “leech & partners”, “leech & partners ashburton”, “leech and partners” and “leech and partners ashburton”, summed into one figure.

- [Gabites profile](/demand/nz/brands/gabites)
- [Leech & Partners profile](/demand/nz/brands/leech-partners)
- [All ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gabites or Leech & Partners?

In August 2026, Leech & Partners had more branded searches than Gabites among ashburton accounting firms in New Zealand. Leech & Partners was estimated to have 100 branded searches compared to Gabites’ 50, and held a 22.2% Share of Search versus Gabites’ 11.1%.

## Cite this page

Brandwave. "Gabites vs Leech & Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gabites-vs-leech-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gabites-vs-leech-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.