--- title: "G-P vs Multiplier: Which is searched more in New Zealand?" description: "Is G-P or Multiplier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/g-p-vs-multiplier" publisher: "Brandwave" --- # G-P vs Multiplier: Which is searched more in New Zealand? Is G-P or Multiplier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: G-P and Multiplier - **Competitive set**: Employer of record platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **G-P Share of Search**: 33% - **Multiplier Share of Search**: 1.3% ## Is G-P or Multiplier more popular in search? - In September 2026, G-P had more branded searches than Multiplier among employer of record platforms in New Zealand. G-P had about 5,400 branded searches, while Multiplier had 220. G-P made up 33% of all employer of record platform searches we track, and Multiplier accounted for 1.3%. - G-P was ahead of Multiplier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, G-P’s share of searches among employer of record platforms in New Zealand moved from 42.9% to 33%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms in New Zealand moved from 0.8% to 1.3%, and its estimated monthly branded searches moved from 150 to 220. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Multiplier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G-P did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026. - Estimated monthly branded searches for G-P in New Zealand fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | G-P estimated searches | G-P Share of Search | G-P rank | Multiplier estimated searches | Multiplier Share of Search | Multiplier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 42.9% | 2 | 150 | 0.8% | 4 | | Nov 2025 | 8.1K | 42.6% | 2 | 180 | 0.95% | 4 | | Dec 2025 | 5.4K | 37.7% | 2 | 150 | 1% | 4 | | Jan 2026 | 6.6K | 42% | 2 | 190 | 1.2% | 4 | | Feb 2026 | 6.6K | 42.4% | 2 | 180 | 1.2% | 4 | | Mar 2026 | 6.6K | 37.6% | 2 | 220 | 1.3% | 4 | | Apr 2026 | 5.4K | 37.4% | 2 | 220 | 1.5% | 4 | | May 2026 | 5.4K | 32.5% | 2 | 220 | 1.3% | 4 | | Jun 2026 | 5.4K | 33.1% | 2 | 230 | 1.4% | 4 | | Jul 2026 | 5.4K | 33.4% | 2 | 180 | 1.1% | 4 | | Aug 2026 | 5.4K | 33.1% | 2 | 180 | 1.1% | 4 | | Sep 2026 | 5.4K | 33% | 2 | 220 | 1.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using G-P’s and Multiplier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **G-P**: Measured on the search term “g-p”. - **Multiplier**: Measured on the search terms “multiplier eor” and “multiplier hr”, summed into one figure. - [G-P profile](/demand/nz/brands/g-p) - [Multiplier profile](/demand/nz/brands/multiplier) - [All employer of record platforms in New Zealand](/demand/nz/categories/nz-employer-of-record-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is G-P or Multiplier more popular in search? In September 2026, G-P had more branded searches than Multiplier among employer of record platforms in New Zealand. G-P had about 5,400 branded searches, while Multiplier had 220. G-P made up 33% of all employer of record platform searches we track, and Multiplier accounted for 1.3%. ## Cite this page Brandwave. "G-P vs Multiplier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/g-p-vs-multiplier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/g-p-vs-multiplier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.