---
title: "FXD vs Mongrel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, FXD or Mongrel? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fxd-vs-mongrel"
publisher: "Brandwave"
---

# FXD vs Mongrel: Which is more popular by branded search in New Zealand?

Which is more popular in search, FXD or Mongrel? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FXD and Mongrel
- **Competitive set**: Workwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **FXD Share of Search**: 25.3%
- **Mongrel Share of Search**: 3.8%

## Which is more popular in search, FXD or Mongrel?

- In August 2026, FXD had more branded searches than Mongrel among workwear brands in New Zealand. FXD was estimated to have 1.5K branded searches compared to Mongrel’s 230, and held a 25.3% Share of Search versus Mongrel’s 3.8%.
- FXD was ahead of Mongrel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FXD’s estimated Share of Search among workwear brands in New Zealand moved from 23.2% to 25.3%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
- Across the 11 months ending August 2026, Mongrel’s estimated Share of Search among workwear brands in New Zealand moved from 6.3% to 3.8%, and its estimated monthly branded searches moved from 350 to 230.

## How did search popularity change for New Zealand workwear brands in August 2026?

- In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
- Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.

## Month by month

| Month | FXD estimated searches | FXD Share of Search | FXD rank | Mongrel estimated searches | Mongrel Share of Search | Mongrel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 23.2% | 2 | 350 | 6.3% | 4 |
| Nov 2025 | 1.2K | 22.7% | 2 | 140 | 2.7% | 4 |
| Dec 2025 | 780 | 20.6% | 2 | 160 | 4.2% | 4 |
| Jan 2026 | 1.1K | 22.3% | 2 | 150 | 3% | 4 |
| Feb 2026 | 990 | 20.2% | 2 | 180 | 3.7% | 4 |
| Mar 2026 | 1.4K | 24.4% | 2 | 200 | 3.6% | 4 |
| Apr 2026 | 1.3K | 24.1% | 2 | 210 | 3.8% | 4 |
| May 2026 | 1.4K | 23.5% | 2 | 240 | 3.9% | 4 |
| Jun 2026 | 1.5K | 23.7% | 2 | 250 | 3.9% | 4 |
| Jul 2026 | 1.4K | 23.9% | 2 | 200 | 3.4% | 4 |
| Aug 2026 | 1.5K | 25.3% | 2 | 230 | 3.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FXD’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FXD**: Measured on the search terms “fxd”, “fxd hoodie”, “fxd near me”, “fxd nz”, “fxd online”, “fxd pants”, “fxd shorts”, “fxd work boots”, “fxd work pants”, “fxd work shorts” and “fxd workwear”, summed into one figure.
- **Mongrel**: Measured on the search terms “mongrel boots” and “mongrel work boots”, summed into one figure.

- [FXD profile](/demand/nz/brands/fxd)
- [Mongrel profile](/demand/nz/brands/mongrel)
- [All workwear brands in New Zealand](/demand/nz/categories/nz-workwear-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FXD or Mongrel?

In August 2026, FXD had more branded searches than Mongrel among workwear brands in New Zealand. FXD was estimated to have 1.5K branded searches compared to Mongrel’s 230, and held a 25.3% Share of Search versus Mongrel’s 3.8%.

## Cite this page

Brandwave. "FXD vs Mongrel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fxd-vs-mongrel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fxd-vs-mongrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.