--- title: "Furi vs MAC: Which is more popular in New Zealand?" description: "Is Furi or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/furi-knives-vs-mac-knife" publisher: "Brandwave" --- # Furi vs MAC: Which is more popular in New Zealand? Is Furi or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Furi and MAC - **Competitive set**: Kitchen knife brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Furi Share of Search**: 10.4% - **MAC Share of Search**: 1.6% ## Is Furi or MAC more popular in search? - In October 2026, Furi had more branded searches than MAC among kitchen knife brands in New Zealand. Furi had about 320 branded searches, while MAC had 50. Furi made up 10.4% of all kitchen knife brand searches we track, and MAC accounted for 1.6%. - Furi was ahead of MAC in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Furi’s share of searches among kitchen knife brands in New Zealand moved from 7.6% to 10.4%, and its estimated monthly branded searches moved from 350 to 320. - Across the 12 months ending October 2026, MAC’s share of searches among kitchen knife brands in New Zealand moved from 0.87% to 1.6%, and its estimated monthly branded searches moved from 40 to 50. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Furi and MAC were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Global Knives | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Wusthof | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shun | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Tojiro | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MAC | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Furi | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Tojiro, 4. Wusthof - Asked ChatGPT "What are the best kitchen knife brands in New Zealand?": 1. Victorinox, 2. MAC, 3. Wusthof, 4. Shun, 5. Tojiro, 6. Furi, 7. Global Knives - Asked ChatGPT "What's the best kitchen knife brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Global Knives, 3. Wusthof - Searched Google, AI Overview "kitchen knives nz": 1. Victorinox, 2. Shun Not named in any answer: ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen knife brands in October 2026? - In October 2026, Furi overtook Shun and ZWILLING to rank 4th among kitchen knife brands in New Zealand, with 10.4% of the searches. - In October 2026, MAC gained share of searches among kitchen knife brands in New Zealand, from 0.82% to 1.6%. ## How has branded search for Furi and MAC changed in New Zealand over the last 12 months? | Month | Furi estimated searches | Furi Share of Search | Furi rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 350 | 7.6% | 6 | 40 | 0.87% | 7 | | Dec 2025 | 480 | 8.9% | 5 | 30 | 0.56% | 8 | | Jan 2026 | 330 | 8.3% | 5 | 50 | 1.3% | 8 | | Feb 2026 | 280 | 8.8% | 5 | 40 | 1.3% | 8 | | Mar 2026 | 330 | 9.1% | 5 | 30 | 0.83% | 8 | | Apr 2026 | 260 | 7.1% | 6 | 30 | 0.82% | 7 | | May 2026 | 270 | 7.6% | 6 | 30 | 0.85% | 8 | | Jun 2026 | 260 | 7.8% | 6 | 20 | 0.6% | 7 | | Jul 2026 | 290 | 6.2% | 6 | 50 | 1.1% | 7 | | Aug 2026 | 380 | 7.7% | 4 | 50 | 1% | 8 | | Sep 2026 | 270 | 7.4% | 6 | 30 | 0.82% | 7 | | Oct 2026 | 320 | 10.4% | 4 | 50 | 1.6% | 7 | ## How are Furi’s and MAC’s branded searches counted? Brandwave collects information about searches that people make online using Furi’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Furi**: Measured on the search terms “furi”, “furi knives” and “furi the line”, summed into one figure. - **MAC**: Measured on the search term “mac knives”. - [Furi profile](/demand/nz/brands/furi-knives) - [MAC profile](/demand/nz/brands/mac-knife) - [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Furi or MAC more popular in search? In October 2026, Furi had more branded searches than MAC among kitchen knife brands in New Zealand. Furi had about 320 branded searches, while MAC had 50. Furi made up 10.4% of all kitchen knife brand searches we track, and MAC accounted for 1.6%. ## Cite this page Brandwave. "Furi vs MAC: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/furi-knives-vs-mac-knife This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/furi-knives-vs-mac-knife. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.