--- title: "Funnel vs Supermetrics: Which is searched more in New Zealand?" description: "Is Funnel or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/funnel-vs-supermetrics" publisher: "Brandwave" --- # Funnel vs Supermetrics: Which is searched more in New Zealand? Is Funnel or Supermetrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Funnel and Supermetrics - **Competitive set**: Marketing data integration platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Funnel Share of Search**: 77.1% - **Supermetrics Share of Search**: 5.4% ## Is Funnel or Supermetrics more popular in search? - In September 2026, Funnel had more branded searches than Supermetrics among marketing data integration platforms in New Zealand. Funnel had about 2,420 branded searches, while Supermetrics had 170. Funnel made up 77.1% of all marketing data integration platform searches we track, and Supermetrics accounted for 5.4%. - Funnel was ahead of Supermetrics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand moved from 74.7% to 77.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand moved from 4.3% to 5.4%, and its estimated monthly branded searches moved from 110 to 170. ## Top marketing data integration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Funnel and Supermetrics were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Funnel and Supermetrics were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Funnel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Supermetrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fivetran | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Windsor.ai | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adverity | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Improvado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing data integration platforms - Asked ChatGPT "Which marketing data integration platform should I use in New Zealand?": 1. Supermetrics, 2. Funnel, 3. Fivetran, 4. Windsor.ai - Asked ChatGPT "What are the best marketing data integration platforms in New Zealand?": 1. Supermetrics, 2. Funnel, 3. Fivetran, 4. Adverity, 5. Windsor.ai - Asked ChatGPT "What's the best marketing data integration platform in New Zealand for campaign reporting?": 1. Funnel, 2. Supermetrics, 3. Windsor.ai - Searched Google, AI Overview "marketing analytics platform": 1. Funnel, 2. Supermetrics - Searched Google, AI Overview "marketing data platforms nz": named none of the brands we track Not named in any answer: Improvado. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing data integration platforms in September 2026? - In September 2026, Funnel gained share of searches among marketing data integration platforms in New Zealand, from 71.9% to 77.1%. - In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%. ## Month by month | Month | Funnel estimated searches | Funnel Share of Search | Funnel rank | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 74.7% | 1 | 110 | 4.3% | 3 | | Nov 2025 | 1.6K | 76.1% | 1 | 140 | 6.6% | 3 | | Dec 2025 | 1.6K | 82.7% | 1 | 90 | 4.6% | 3 | | Jan 2026 | 1.6K | 80.6% | 1 | 140 | 7% | 3 | | Feb 2026 | 2.4K | 84.3% | 1 | 90 | 3.1% | 3 | | Mar 2026 | 2.4K | 77.6% | 1 | 140 | 4.5% | 3 | | Apr 2026 | 1.9K | 76.5% | 1 | 110 | 4.4% | 4 | | May 2026 | 1.9K | 74.7% | 1 | 170 | 6.6% | 3 | | Jun 2026 | 1.9K | 70.8% | 1 | 210 | 7.7% | 3 | | Jul 2026 | 1.6K | 69.2% | 1 | 210 | 9% | 3 | | Aug 2026 | 1.9K | 71.9% | 1 | 210 | 7.9% | 3 | | Sep 2026 | 2.4K | 77.1% | 1 | 170 | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Funnel’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Funnel**: Measured on the search terms “funnel io” and “funnel.io”, summed into one figure. - **Supermetrics**: Measured on the search term “supermetrics”. - [Funnel profile](/demand/nz/brands/funnel) - [Supermetrics profile](/demand/nz/brands/supermetrics) - [All marketing data integration platforms in New Zealand](/demand/nz/categories/nz-marketing-data-integration-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Funnel or Supermetrics more popular in search? In September 2026, Funnel had more branded searches than Supermetrics among marketing data integration platforms in New Zealand. Funnel had about 2,420 branded searches, while Supermetrics had 170. Funnel made up 77.1% of all marketing data integration platform searches we track, and Supermetrics accounted for 5.4%. ## Cite this page Brandwave. "Funnel vs Supermetrics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/funnel-vs-supermetrics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/funnel-vs-supermetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.