--- title: "Funky Gifts NZ vs Typo: Which is searched more in New Zealand?" description: "Is Funky Gifts NZ or Typo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/funky-gifts-vs-typo" publisher: "Brandwave" --- # Funky Gifts NZ vs Typo: Which is searched more in New Zealand? Is Funky Gifts NZ or Typo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Funky Gifts NZ and Typo - **Competitive set**: Gift and novelty retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Funky Gifts NZ Share of Search**: 2.1% - **Typo Share of Search**: 0.43% ## Is Funky Gifts NZ or Typo more popular in search? - In September 2026, Funky Gifts NZ had more branded searches than Typo among gift and novelty retailers in New Zealand. Funky Gifts NZ had about 590 branded searches, while Typo had 120. Funky Gifts NZ made up 2.1% of all gift and novelty retailer searches we track, and Typo accounted for 0.43%. - Funky Gifts NZ was ahead of Typo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Funky Gifts NZ’s share of searches among gift and novelty retailers in New Zealand moved from 3.8% to 2.1%, and its estimated monthly branded searches moved from 1K to 590. - Across the 12 months ending September 2026, Typo’s share of searches among gift and novelty retailers in New Zealand moved from 0.61% to 0.43%, and its estimated monthly branded searches moved from 160 to 120. ## Top gift and novelty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Funky Gifts NZ appeared in all three answers. Typo did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Funky Gifts NZ | 1st | 3 of 3 | 3 of 3 | | Acquisitions | 2nd | 2 of 3 | 2 of 3 | | Iko Iko | 3rd | 2 of 3 | 2 of 3 | | The Fantail House | 4th | 2 of 3 | 2 of 3 | | Smiggle | Not ranked | 0 of 3 | 0 of 3 | | Typo | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about gift and novelty retailers - Asked ChatGPT "Which gift or novelty retailer should I shop at in New Zealand?": 1. Funky Gifts NZ, 2. Acquisitions, 3. Iko Iko, 4. The Fantail House - Asked ChatGPT "What are the best gift and novelty retailers in New Zealand?": 1. Funky Gifts NZ, 2. Acquisitions, 3. Iko Iko, 4. The Fantail House - Asked ChatGPT "What's the best gift or novelty retailer in New Zealand for fun gifts?": 1. Funky Gifts NZ Not named in any answer: Smiggle and Typo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gift and novelty retailers in September 2026? - In September 2026, Funky Gifts NZ lost share of searches among gift and novelty retailers in New Zealand, from 3.1% to 2.1%. - Estimated monthly branded searches for Typo in New Zealand fell 25% over 12 measured months, from 160 to 120 in September 2026. ## Month by month | Month | Funky Gifts NZ estimated searches | Funky Gifts NZ Share of Search | Funky Gifts NZ rank | Typo estimated searches | Typo Share of Search | Typo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.8% | 3 | 160 | 0.61% | 5 | | Nov 2025 | 2.4K | 5.6% | 3 | 400 | 0.93% | 4 | | Dec 2025 | 2.4K | 5.6% | 3 | 650 | 1.5% | 4 | | Jan 2026 | 390 | 1.1% | 3 | 190 | 0.52% | 5 | | Feb 2026 | 320 | 1.4% | 3 | 120 | 0.52% | 5 | | Mar 2026 | 390 | 1.7% | 4 | 80 | 0.34% | 5 | | Apr 2026 | 390 | 1.7% | 4 | 80 | 0.35% | 5 | | May 2026 | 590 | 2.5% | 4 | 120 | 0.51% | 5 | | Jun 2026 | 590 | 2.6% | 3 | 90 | 0.39% | 5 | | Jul 2026 | 480 | 1.8% | 3 | 110 | 0.42% | 5 | | Aug 2026 | 880 | 3.1% | 3 | 140 | 0.49% | 5 | | Sep 2026 | 590 | 2.1% | 3 | 120 | 0.43% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Funky Gifts NZ’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Funky Gifts NZ**: Measured on the search term “funky gifts”. - **Typo**: Measured on the search terms “typo gifts” and “typo stationery”, summed into one figure. - [Funky Gifts NZ profile](/demand/nz/brands/funky-gifts) - [Typo profile](/demand/nz/brands/typo) - [All gift and novelty retailers in New Zealand](/demand/nz/categories/nz-gift-and-novelty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Funky Gifts NZ or Typo more popular in search? In September 2026, Funky Gifts NZ had more branded searches than Typo among gift and novelty retailers in New Zealand. Funky Gifts NZ had about 590 branded searches, while Typo had 120. Funky Gifts NZ made up 2.1% of all gift and novelty retailer searches we track, and Typo accounted for 0.43%. ## Cite this page Brandwave. "Funky Gifts NZ vs Typo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/funky-gifts-vs-typo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/funky-gifts-vs-typo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.