--- title: "Fundraise Up vs JustGiving: Which is searched more in New Zealand?" description: "Is Fundraise Up or JustGiving more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fundraise-up-vs-justgiving" publisher: "Brandwave" --- # Fundraise Up vs JustGiving: Which is searched more in New Zealand? Is Fundraise Up or JustGiving more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fundraise Up and JustGiving - **Competitive set**: Fundraising platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fundraise Up Share of Search**: 0.16% - **JustGiving Share of Search**: 0.16% ## Is Fundraise Up or JustGiving more popular in search? - In September 2026, Fundraise Up and JustGiving were level in searches among fundraising platforms in New Zealand, with an estimated 30 branded searches each, at 0.16% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Fundraise Up took it in January 2026, JustGiving took it in February 2026, Fundraise Up took it in March 2026. - Across the 12 months ending September 2026, Fundraise Up’s share of searches among fundraising platforms in New Zealand held steady at 0.16%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms in New Zealand moved from 0.28% to 0.16%, and its estimated monthly branded searches moved from 70 to 30. ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fundraise Up did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Givealittle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Raisely | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | JustGiving | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Raised | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | GoFundMe | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Donorbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fundraise Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use in New Zealand?": 1. Givealittle, 2. GoFundMe - Asked ChatGPT "What are the best fundraising platforms in New Zealand?": 1. Givealittle, 2. Raisely, 3. Donorbox - Asked ChatGPT "What's the best fundraising platform in New Zealand for raising donations?": 1. Givealittle, 2. JustGiving - Searched Google, AI Overview "fundraising platforms nz": 1. Givealittle, 2. Raisely, 3. JustGiving, 4. Raised - Searched Google, AI Overview "online fundraising nz": 1. Givealittle, 2. Raised, 3. JustGiving Not named in any answer: Fundraise Up. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fundraising platforms in September 2026? - In September 2026, Fundraise Up fell from 5th to 6th among fundraising platforms in New Zealand. - Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Fundraise Up estimated searches | Fundraise Up Share of Search | Fundraise Up rank | JustGiving estimated searches | JustGiving Share of Search | JustGiving rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.16% | 6 | 70 | 0.28% | 5 | | Nov 2025 | 50 | 0.14% | 5 | 50 | 0.14% | 6 | | Dec 2025 | 20 | 0.08% | 6 | 50 | 0.2% | 5 | | Jan 2026 | 40 | 0.18% | 5 | 30 | 0.14% | 6 | | Feb 2026 | 40 | 0.25% | 6 | 50 | 0.32% | 5 | | Mar 2026 | 50 | 0.28% | 5 | 30 | 0.17% | 6 | | Apr 2026 | 60 | 0.35% | 5 | 30 | 0.17% | 6 | | May 2026 | 40 | 0.19% | 6 | 20 | 0.09% | 7 | | Jun 2026 | 50 | 0.38% | 5 | 30 | 0.23% | 7 | | Jul 2026 | 30 | 0.14% | 5 | 20 | 0.09% | 7 | | Aug 2026 | 40 | 0.26% | 5 | 30 | 0.19% | 7 | | Sep 2026 | 30 | 0.16% | 6 | 30 | 0.16% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fundraise Up’s and JustGiving’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fundraise Up**: Measured on the search terms “fundraise up” and “fundraiseup”, summed into one figure. - **JustGiving**: Measured on the search term “justgiving”. - [Fundraise Up profile](/demand/nz/brands/fundraise-up) - [JustGiving profile](/demand/nz/brands/justgiving) - [All fundraising platforms in New Zealand](/demand/nz/categories/nz-fundraising-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fundraise Up or JustGiving more popular in search? In September 2026, Fundraise Up and JustGiving were level in searches among fundraising platforms in New Zealand, with an estimated 30 branded searches each, at 0.16% of the total each. ## Cite this page Brandwave. "Fundraise Up vs JustGiving: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fundraise-up-vs-justgiving This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fundraise-up-vs-justgiving. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.