---
title: "Fully Charged Media vs Lucid Media: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fully Charged Media or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fully-charged-media-vs-lucid-media"
publisher: "Brandwave"
---

# Fully Charged Media vs Lucid Media: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fully Charged Media or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fully Charged Media and Lucid Media
- **Competitive set**: Queenstown digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fully Charged Media Share of Search**: 3.3%
- **Lucid Media Share of Search**: 36.7%

## Which is more popular in search, Fully Charged Media or Lucid Media?

- In August 2026, Lucid Media had more branded searches than Fully Charged Media among queenstown digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Fully Charged Media’s 10, and held a 36.7% Share of Search versus Fully Charged Media’s 3.3%.
- Lucid Media was ahead of Fully Charged Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fully Charged Media’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 32.1% to 36.7%, and its estimated monthly branded searches moved from 90 to 110.

## How did search popularity change for New Zealand queenstown digital marketing agencies in August 2026?

- In August 2026, Lucid Media overtook Swordfox to take the highest estimated Share of Search among queenstown digital marketing agencies in New Zealand, at 36.7%.

## Month by month

| Month | Fully Charged Media estimated searches | Fully Charged Media Share of Search | Fully Charged Media rank | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 3.6% | 5 | 90 | 32.1% | 1 |
| Nov 2025 | 10 | 4.2% | 5 | 70 | 29.2% | 2 |
| Dec 2025 | 10 | 4.2% | 6 | 70 | 29.2% | 1 |
| Jan 2026 | 10 | 3.2% | 6 | 90 | 29% | 1 |
| Feb 2026 | 10 | 3.4% | 6 | 70 | 24.1% | 2 |
| Mar 2026 | 10 | 3.2% | 6 | 90 | 29% | 1 |
| Apr 2026 | 10 | 3.2% | 6 | 80 | 25.8% | 1 |
| May 2026 | 10 | 2.9% | 6 | 90 | 25.7% | 2 |
| Jun 2026 | 10 | 2.8% | 6 | 110 | 30.6% | 1 |
| Jul 2026 | 10 | 3.4% | 6 | 60 | 20.7% | 3 |
| Aug 2026 | 10 | 3.3% | 6 | 110 | 36.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fully Charged Media’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fully Charged Media**: Measured on the search term “fully charged media”.
- **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure.

- [Fully Charged Media profile](/demand/nz/brands/fully-charged-media)
- [Lucid Media profile](/demand/nz/brands/lucid-media)
- [All queenstown digital marketing agencies in New Zealand](/demand/nz/categories/nz-queenstown-digital-marketing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fully Charged Media or Lucid Media?

In August 2026, Lucid Media had more branded searches than Fully Charged Media among queenstown digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Fully Charged Media’s 10, and held a 36.7% Share of Search versus Fully Charged Media’s 3.3%.

## Cite this page

Brandwave. "Fully Charged Media vs Lucid Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fully-charged-media-vs-lucid-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fully-charged-media-vs-lucid-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
