--- title: "Fullstory vs Lucky Orange: Which is searched more in New Zealand?" description: "Is Fullstory or Lucky Orange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fullstory-vs-lucky-orange" publisher: "Brandwave" --- # Fullstory vs Lucky Orange: Which is searched more in New Zealand? Is Fullstory or Lucky Orange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fullstory and Lucky Orange - **Competitive set**: Heatmap and session replay tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fullstory Share of Search**: 1.7% - **Lucky Orange Share of Search**: 2.3% ## Is Fullstory or Lucky Orange more popular in search? - In September 2026, Lucky Orange had more branded searches than Fullstory among heatmap and session replay tools in New Zealand. Lucky Orange had about 40 branded searches, while Fullstory had 30. Lucky Orange made up 2.3% of all heatmap and session replay tool searches we track, and Fullstory accounted for 1.7%. - The lead changed hands 3 times in the 12 months ending September 2026: Lucky Orange took it in February 2026, Fullstory took it in June 2026, Lucky Orange took it in July 2026. - Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap and session replay tools in New Zealand moved from 4.1% to 1.7%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Lucky Orange’s share of searches among heatmap and session replay tools in New Zealand held steady at 2.3%, and its estimated monthly branded searches held steady at 40. ## Top heatmap and session replay tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucky Orange was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fullstory and Lucky Orange were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Clarity | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Contentsquare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hotjar | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mouseflow | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lucky Orange | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heatmap and session replay tools - Asked ChatGPT "Which heatmap and session replay tool should I use in New Zealand?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Asked ChatGPT "What are the best heatmap and session replay tools in New Zealand?": 1. Microsoft Clarity, 2. Hotjar, 3. Contentsquare, 4. Mouseflow, 5. Fullstory, 6. PostHog - Asked ChatGPT "What's the best heatmap and session replay tool in New Zealand for website analytics?": 1. Microsoft Clarity, 2. Contentsquare, 3. PostHog, 4. Hotjar - Searched Google, AI Overview "website heatmap software": 1. Microsoft Clarity, 2. Hotjar, 3. Mouseflow, 4. Lucky Orange - Searched Google, AI Overview "user behaviour analytics tool": 1. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heatmap and session replay tools in September 2026? - In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches. - In September 2026, Lucky Orange lost share of searches among heatmap and session replay tools in New Zealand, from 3.7% to 2.3%. - Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Lucky Orange estimated searches | Lucky Orange Share of Search | Lucky Orange rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.1% | 4 | 40 | 2.3% | 6 | | Nov 2025 | 50 | 3.1% | 5 | 40 | 2.5% | 6 | | Dec 2025 | 50 | 4.3% | 4 | 20 | 1.7% | 6 | | Jan 2026 | 50 | 3.4% | 5 | 30 | 2% | 6 | | Feb 2026 | 30 | 2.1% | 6 | 50 | 3.4% | 5 | | Mar 2026 | 30 | 1.9% | 6 | 80 | 4.9% | 4 | | Apr 2026 | 30 | 1.9% | 6 | 50 | 3.2% | 5 | | May 2026 | 30 | 2% | 5 | 30 | 2% | 6 | | Jun 2026 | 50 | 2.3% | 5 | 40 | 1.8% | 6 | | Jul 2026 | 20 | 1.1% | 6 | 30 | 1.7% | 5 | | Aug 2026 | 40 | 2.1% | 6 | 70 | 3.7% | 4 | | Sep 2026 | 30 | 1.7% | 6 | 40 | 2.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fullstory’s and Lucky Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fullstory**: Measured on the search terms “fullstory” and “fullstory session replay”, summed into one figure. - **Lucky Orange**: Measured on the search terms “lucky orange” and “lucky orange heatmaps”, summed into one figure. - [Fullstory profile](/demand/nz/brands/fullstory) - [Lucky Orange profile](/demand/nz/brands/lucky-orange) - [All heatmap and session replay tools in New Zealand](/demand/nz/categories/nz-heatmap-and-session-replay-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fullstory or Lucky Orange more popular in search? In September 2026, Lucky Orange had more branded searches than Fullstory among heatmap and session replay tools in New Zealand. Lucky Orange had about 40 branded searches, while Fullstory had 30. Lucky Orange made up 2.3% of all heatmap and session replay tool searches we track, and Fullstory accounted for 1.7%. ## Cite this page Brandwave. "Fullstory vs Lucky Orange: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fullstory-vs-lucky-orange This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fullstory-vs-lucky-orange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.