---
title: "Fullers360 vs Interislander: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fullers360 or Interislander? Compare estimated monthly branded-search demand and Share of Search inside the Ferry operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fullers360-vs-interislander"
publisher: "Brandwave"
---

# Fullers360 vs Interislander: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fullers360 or Interislander? Compare estimated monthly branded-search demand and Share of Search inside the Ferry operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fullers360 and Interislander
- **Competitive set**: Ferry operators
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fullers360 Share of Search**: 5.4%
- **Interislander Share of Search**: 38.9%

## Which is more popular in search, Fullers360 or Interislander?

- In August 2026, Interislander had more branded searches than Fullers360 among ferry operators in New Zealand. Interislander was estimated to have 44.6K branded searches compared to Fullers360’s 6.2K, and held a 38.9% Share of Search versus Fullers360’s 5.4%.
- Interislander was ahead of Fullers360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fullers360’s estimated Share of Search among ferry operators in New Zealand moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 8.3K to 6.2K.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand moved from 43.5% to 38.9%, and its estimated monthly branded searches moved from 63.4K to 44.6K.

## How did search popularity change for New Zealand ferry operators in August 2026?

- In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
- In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.

## Month by month

| Month | Fullers360 estimated searches | Fullers360 Share of Search | Fullers360 rank | Interislander estimated searches | Interislander Share of Search | Interislander rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.3K | 5.7% | 4 | 63.4K | 43.5% | 1 |
| Nov 2025 | 9.2K | 5.9% | 4 | 65.5K | 42.3% | 2 |
| Dec 2025 | 12.6K | 7% | 4 | 78.6K | 43.6% | 1 |
| Jan 2026 | 12.7K | 5.6% | 4 | 96.7K | 43.1% | 2 |
| Feb 2026 | 11.3K | 6.4% | 3 | 79.2K | 44.9% | 1 |
| Mar 2026 | 10.2K | 4.9% | 4 | 92.7K | 44.7% | 2 |
| Apr 2026 | 9.3K | 7.1% | 4 | 60.7K | 46.3% | 1 |
| May 2026 | 7.5K | 7.9% | 4 | 41.1K | 43.7% | 1 |
| Jun 2026 | 6K | 5.9% | 4 | 42.6K | 41.8% | 2 |
| Jul 2026 | 6.8K | 6.4% | 4 | 44.6K | 42% | 2 |
| Aug 2026 | 6.2K | 5.4% | 4 | 44.6K | 38.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fullers360’s and Interislander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fullers360**: Measured on the search terms “fullers co nz”, “fullers ferries”, “fullers360”, “fullers360 ferry” and “fullers360 timetable”, summed into one figure.
- **Interislander**: Measured on the search terms “aa discount interislander”, “interislander”, “interislander booking”, “interislander co nz”, “interislander cook strait ferry”, “interislander ferry price for car”, “interislander ferry terminal”, “interislander kaiarahi”, “interislander kaitaki”, “interislander new zealand”, “interislander nz”, “interislander prices”, “interislander sailings”, “interislander terminal”, “interislander tickets”, “interislander time”, “interislander timetable” and “new interislander”, summed into one figure.

- [Fullers360 profile](/demand/nz/brands/fullers360)
- [Interislander profile](/demand/nz/brands/interislander)
- [All ferry operators in New Zealand](/demand/nz/categories/nz-ferry-operators): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fullers360 or Interislander?

In August 2026, Interislander had more branded searches than Fullers360 among ferry operators in New Zealand. Interislander was estimated to have 44.6K branded searches compared to Fullers360’s 6.2K, and held a 38.9% Share of Search versus Fullers360’s 5.4%.

## Cite this page

Brandwave. "Fullers360 vs Interislander: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fullers360-vs-interislander

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fullers360-vs-interislander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.