--- title: "Fuller vs Thor: Which is searched more in New Zealand?" description: "Is Fuller or Thor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rubber mallet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fuller-vs-thor-industries" publisher: "Brandwave" --- # Fuller vs Thor: Which is searched more in New Zealand? Is Fuller or Thor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rubber mallet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fuller and Thor - **Competitive set**: Rubber mallet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fuller Share of Search**: 13.1% - **Thor Share of Search**: 10.6% ## Is Fuller or Thor more popular in search? - In September 2026, Fuller had more branded searches than Thor among rubber mallet brands in New Zealand. Fuller had about 1,600 branded searches, while Thor had 1,300. Fuller made up 13.1% of all rubber mallet brand searches we track, and Thor accounted for 10.6%. - Fuller was ahead of Thor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fuller’s share of searches among rubber mallet brands in New Zealand moved from 21.7% to 13.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand moved from 8% to 10.6%, and its estimated monthly branded searches moved from 880 to 1.3K. ## Top rubber mallet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fuller was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thor was listed before Fuller in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Halder | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Kincrome | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Thor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fuller | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rubber mallet brands - Asked ChatGPT "Which rubber mallet brand should I buy in New Zealand?": 1. Thor, 2. Kincrome, 3. Fuller - Asked ChatGPT "What are the best rubber mallet brands in New Zealand?": 1. Halder, 2. Thor, 3. Kincrome, 4. Fuller - Asked ChatGPT "What's the best rubber mallet brand in New Zealand for general home use?": 1. Kincrome - Searched Google, AI Overview "best rubber mallet": 1. Halder - Searched Google, AI Overview "rubber mallet brands": 1. Halder, 2. Kincrome, 3. Fuller Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand rubber mallet brands in September 2026? - In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%. - In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%. ## Month by month | Month | Fuller estimated searches | Fuller Share of Search | Fuller rank | Thor estimated searches | Thor Share of Search | Thor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 21.7% | 2 | 880 | 8% | 5 | | Nov 2025 | 2.4K | 18.3% | 3 | 1K | 7.6% | 5 | | Dec 2025 | 2.9K | 25% | 2 | 880 | 7.6% | 5 | | Jan 2026 | 2.9K | 27.1% | 2 | 720 | 6.7% | 5 | | Feb 2026 | 2.4K | 22.8% | 2 | 720 | 6.8% | 5 | | Mar 2026 | 2.4K | 22% | 2 | 720 | 6.6% | 5 | | Apr 2026 | 2.4K | 22.9% | 2 | 720 | 6.9% | 5 | | May 2026 | 1.9K | 17.4% | 3 | 720 | 6.6% | 5 | | Jun 2026 | 1.6K | 13.7% | 3 | 720 | 6.1% | 5 | | Jul 2026 | 1.9K | 17.1% | 3 | 880 | 7.9% | 5 | | Aug 2026 | 1.6K | 12.3% | 3 | 1.3K | 10% | 5 | | Sep 2026 | 1.6K | 13.1% | 3 | 1.3K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fuller’s and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fuller**: Measured on the search term “fuller”. - **Thor**: Measured on the search term “thor hammer”. - [Fuller profile](/demand/nz/brands/fuller) - [Thor profile](/demand/nz/brands/thor-industries) - [All rubber mallet brands in New Zealand](/demand/nz/categories/nz-rubber-mallet-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fuller or Thor more popular in search? In September 2026, Fuller had more branded searches than Thor among rubber mallet brands in New Zealand. Fuller had about 1,600 branded searches, while Thor had 1,300. Fuller made up 13.1% of all rubber mallet brand searches we track, and Thor accounted for 10.6%. ## Cite this page Brandwave. "Fuller vs Thor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fuller-vs-thor-industries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fuller-vs-thor-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.