--- title: "Fujitsu vs Midea: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fujitsu or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fujitsu-vs-midea" publisher: "Brandwave" --- # Fujitsu vs Midea: Which is more popular by branded search in New Zealand? Which is more popular in search, Fujitsu or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fujitsu and Midea - **Competitive set**: Heat pump brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fujitsu Share of Search**: 7.7% - **Midea Share of Search**: 23.3% ## Which is more popular in search, Fujitsu or Midea? - In August 2026, Midea had more branded searches than Fujitsu among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Fujitsu’s 2.5K, and held a 23.3% Share of Search versus Fujitsu’s 7.7%. - Midea was ahead of Fujitsu in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 1.4K to 2.5K. - Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K. ## How did search popularity change for New Zealand heat pump brands in August 2026? - In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%. - In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%. - Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026. ## Month by month | Month | Fujitsu estimated searches | Fujitsu Share of Search | Fujitsu rank | Midea estimated searches | Midea Share of Search | Midea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 5.6% | 6 | 6.2K | 24% | 2 | | Nov 2025 | 1.9K | 6.3% | 6 | 9.3K | 31.5% | 1 | | Dec 2025 | 1.8K | 6.5% | 6 | 8.2K | 30.2% | 1 | | Jan 2026 | 1.8K | 6.7% | 6 | 7.7K | 28.3% | 1 | | Feb 2026 | 1.5K | 5.5% | 6 | 6.4K | 24.2% | 2 | | Mar 2026 | 1.9K | 6.5% | 6 | 6.5K | 22.7% | 2 | | Apr 2026 | 3.2K | 10.1% | 6 | 6.9K | 21.9% | 2 | | May 2026 | 3.1K | 9.4% | 6 | 7.5K | 22.6% | 2 | | Jun 2026 | 3.1K | 8.9% | 6 | 7.6K | 21.8% | 2 | | Jul 2026 | 3.5K | 9.1% | 6 | 9.1K | 23.8% | 1 | | Aug 2026 | 2.5K | 7.7% | 6 | 7.5K | 23.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fujitsu’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fujitsu**: Measured on the search terms “fujitsu air conditioner”, “fujitsu cloud”, “fujitsu heat pump”, “fujitsu it services”, “fujitsu it support”, “fujitsu managed services” and “fujitsu nz”, summed into one figure. - **Midea**: Measured on the search terms “ac midea”, “midea”, “midea air cooler”, “midea appliances”, “midea cooktop”, “midea dehumidifier”, “midea fan”, “midea fridge”, “midea heat pump”, “midea home”, “midea induction cooktop”, “midea near me”, “midea new zealand”, “midea nz”, “midea online”, “midea portable ac”, “midea refrigerator”, “midea small refrigerator” and “midea washing machine”, summed into one figure. - [Fujitsu profile](/demand/nz/brands/fujitsu) - [Midea profile](/demand/nz/brands/midea) - [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fujitsu or Midea? In August 2026, Midea had more branded searches than Fujitsu among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Fujitsu’s 2.5K, and held a 23.3% Share of Search versus Fujitsu’s 7.7%. ## Cite this page Brandwave. "Fujitsu vs Midea: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fujitsu-vs-midea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fujitsu-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.