--- title: "Fuji Xerox vs HP: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fuji Xerox or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fuji-xerox-vs-hp" publisher: "Brandwave" --- # Fuji Xerox vs HP: Which is more popular by branded search in New Zealand? Which is more popular in search, Fuji Xerox or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fuji Xerox and HP - **Competitive set**: Printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fuji Xerox Share of Search**: 0.8% - **HP Share of Search**: 32.8% ## Which is more popular in search, Fuji Xerox or HP? - In August 2026, HP had more branded searches than Fuji Xerox among printer brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Fuji Xerox’s 470, and held a 32.8% Share of Search versus Fuji Xerox’s 0.8%. - HP was ahead of Fuji Xerox in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fuji Xerox’s estimated Share of Search among printer brands in New Zealand moved from 0.85% to 0.8%, and its estimated monthly branded searches moved from 480 to 470. - Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand moved from 33.6% to 32.8%, and its estimated monthly branded searches moved from 18.9K to 19.3K. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%. - In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand. ## Month by month | Month | Fuji Xerox estimated searches | Fuji Xerox Share of Search | Fuji Xerox rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.85% | 6 | 18.9K | 33.6% | 2 | | Nov 2025 | 480 | 0.76% | 5 | 19.9K | 31.3% | 2 | | Dec 2025 | 410 | 0.74% | 5 | 15.5K | 28% | 2 | | Jan 2026 | 520 | 0.87% | 5 | 19.8K | 33.4% | 2 | | Feb 2026 | 500 | 0.96% | 5 | 19.4K | 37.4% | 2 | | Mar 2026 | 640 | 1.1% | 5 | 24.7K | 41.2% | 1 | | Apr 2026 | 400 | 0.77% | 6 | 17.3K | 33.3% | 2 | | May 2026 | 530 | 0.97% | 5 | 18.6K | 34.1% | 2 | | Jun 2026 | 480 | 0.85% | 6 | 18.7K | 33.2% | 2 | | Jul 2026 | 460 | 0.8% | 5 | 18.3K | 31.8% | 2 | | Aug 2026 | 470 | 0.8% | 6 | 19.3K | 32.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fuji Xerox’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fuji Xerox**: Measured on the search terms “fuji xerox”, “fuji xerox ink”, “fuji xerox near me”, “fuji xerox nz”, “fuji xerox online”, “fuji xerox printer”, “fuji xerox toner”, “fujixerox”, “fujixerox ink”, “fujixerox nz”, “fujixerox printer” and “fujixerox toner”, summed into one figure. - **HP**: Measured on the search terms “blue hp laptop”, “hp”, “hp 14 inch laptop”, “hp 14 laptop”, “hp 15 6 laptop”, “hp business laptops”, “hp chromebook”, “hp com”, “hp computers”, “hp elitebook”, “hp envy”, “hp envy laptop”, “hp ink”, “hp ink cartridge”, “hp laptop”, “hp laptop price”, “hp laptop touchscreen”, “hp laptops for sale”, “hp near me”, “hp notebook”, “hp nz”, “hp omen”, “hp omen laptop”, “hp online”, “hp pavilion”, “hp pavilion laptop”, “hp printer”, “hp printer ink”, “hp probook laptop”, “hp spectre laptop”, “hp toner”, “hp victus”, “hp victus 15”, “hp zbook laptop” and “laptop hp envy x360”, summed into one figure. - [Fuji Xerox profile](/demand/nz/brands/fuji-xerox) - [HP profile](/demand/nz/brands/hp) - [All printer brands in New Zealand](/demand/nz/categories/nz-printer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fuji Xerox or HP? In August 2026, HP had more branded searches than Fuji Xerox among printer brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Fuji Xerox’s 470, and held a 32.8% Share of Search versus Fuji Xerox’s 0.8%. ## Cite this page Brandwave. "Fuji Xerox vs HP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fuji-xerox-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fuji-xerox-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.