--- title: "Frith & Laird vs Mortimer Hirst: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Frith & Laird or Mortimer Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Auckland optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/frith-and-laird-vs-mortimer-hirst" publisher: "Brandwave" --- # Frith & Laird vs Mortimer Hirst: Which is more popular by branded search in New Zealand? Which is more popular in search, Frith & Laird or Mortimer Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Auckland optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frith & Laird and Mortimer Hirst - **Competitive set**: Auckland optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Frith & Laird Share of Search**: 8.8% - **Mortimer Hirst Share of Search**: 91.2% ## Which is more popular in search, Frith & Laird or Mortimer Hirst? - In August 2026, Mortimer Hirst had more branded searches than Frith & Laird among auckland optometrists in New Zealand. Mortimer Hirst was estimated to have 2.3K branded searches compared to Frith & Laird’s 220, and held a 91.2% Share of Search versus Frith & Laird’s 8.8%. - Mortimer Hirst was ahead of Frith & Laird in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand moved from 7.7% to 8.8%, and its estimated monthly branded searches moved from 200 to 220. - Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand moved from 92.3% to 91.2%, and its estimated monthly branded searches moved from 2.4K to 2.3K. ## How did search popularity change for New Zealand auckland optometrists in August 2026? - In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%. - In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%. ## Month by month | Month | Frith & Laird estimated searches | Frith & Laird Share of Search | Frith & Laird rank | Mortimer Hirst estimated searches | Mortimer Hirst Share of Search | Mortimer Hirst rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200 | 7.7% | 2 | 2.4K | 92.3% | 1 | | Nov 2025 | 230 | 8.6% | 2 | 2.5K | 91.4% | 1 | | Dec 2025 | 240 | 8.9% | 2 | 2.5K | 91.1% | 1 | | Jan 2026 | 200 | 6.8% | 2 | 2.8K | 93.2% | 1 | | Feb 2026 | 190 | 8.3% | 2 | 2.1K | 91.7% | 1 | | Mar 2026 | 230 | 8.8% | 2 | 2.4K | 91.2% | 1 | | Apr 2026 | 230 | 9.6% | 2 | 2.2K | 90.4% | 1 | | May 2026 | 230 | 8.9% | 2 | 2.4K | 91.1% | 1 | | Jun 2026 | 230 | 8.6% | 2 | 2.4K | 91.4% | 1 | | Jul 2026 | 200 | 6.8% | 2 | 2.7K | 93.2% | 1 | | Aug 2026 | 220 | 8.8% | 2 | 2.3K | 91.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Frith & Laird’s and Mortimer Hirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frith & Laird**: Measured on the search terms “frith & laird optometrists”, “frith & laird optometrists manurewa”, “visique frith & laird optometrists” and “visique frith & laird optometrists manurewa”, summed into one figure. - **Mortimer Hirst**: Measured on the search terms “mortimer hirst”, “mortimer hirst auckland”, “mortimer hirst newmarket”, “mortimer hirst optometrist”, “mortimer hirst optometrist auckland”, “mortimer hirst optometrist high street auckland”, “mortimer hirst optometrist st heliers”, “mortimer hirst st heliers” and “mortimer hirst takapuna”, summed into one figure. - [Frith & Laird profile](/demand/nz/brands/frith-and-laird) - [Mortimer Hirst profile](/demand/nz/brands/mortimer-hirst) - [All auckland optometrists in New Zealand](/demand/nz/categories/nz-auckland-optometrists): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Frith & Laird or Mortimer Hirst? In August 2026, Mortimer Hirst had more branded searches than Frith & Laird among auckland optometrists in New Zealand. Mortimer Hirst was estimated to have 2.3K branded searches compared to Frith & Laird’s 220, and held a 91.2% Share of Search versus Frith & Laird’s 8.8%. ## Cite this page Brandwave. "Frith & Laird vs Mortimer Hirst: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/frith-and-laird-vs-mortimer-hirst This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/frith-and-laird-vs-mortimer-hirst. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.