--- title: "FRIGG vs Haakaa: Which is searched more in New Zealand?" description: "Is FRIGG or Haakaa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/frigg-vs-haakaa" publisher: "Brandwave" --- # FRIGG vs Haakaa: Which is searched more in New Zealand? Is FRIGG or Haakaa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FRIGG and Haakaa - **Competitive set**: Baby dummy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **FRIGG Share of Search**: 2.6% - **Haakaa Share of Search**: 23.5% ## Is FRIGG or Haakaa more popular in search? - In September 2026, Haakaa had more branded searches than FRIGG among baby dummy brands in New Zealand. Haakaa had about 1,930 branded searches, while FRIGG had 210. Haakaa made up 23.5% of all baby dummy brand searches we track, and FRIGG accounted for 2.6%. - Haakaa was ahead of FRIGG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FRIGG’s share of searches among baby dummy brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand moved from 27.3% to 23.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## Top baby dummy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haakaa was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FRIGG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FRIGG and Haakaa were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIBS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MAM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tommee Tippee | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | FRIGG | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pigeon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about baby dummy brands - Asked ChatGPT "Which baby dummy brand should I buy in New Zealand?": 1. BIBS, 2. Philips Avent, 3. MAM - Asked ChatGPT "What are the best baby dummy brands in New Zealand?": 1. BIBS, 2. MAM, 3. Philips Avent, 4. Pigeon, 5. FRIGG - Asked ChatGPT "What's the best baby dummy brand in New Zealand for soothing baby?": 1. Philips Avent, 2. MAM, 3. BIBS, 4. Tommee Tippee, 5. Haakaa - Searched Google, AI Overview "newborn dummy nz": 1. Philips Avent, 2. Haakaa, 3. BIBS, 4. Tommee Tippee - Searched Google, AI Overview "baby dummy brands nz": 1. Philips Avent, 2. Tommee Tippee, 3. BIBS, 4. FRIGG, 5. Haakaa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby dummy brands in September 2026? - In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches. - In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%. ## Month by month | Month | FRIGG estimated searches | FRIGG Share of Search | FRIGG rank | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.7% | 6 | 1.7K | 27.3% | 2 | | Nov 2025 | 140 | 2.4% | 6 | 1.7K | 29.2% | 1 | | Dec 2025 | 140 | 2.6% | 6 | 1.5K | 27.7% | 2 | | Jan 2026 | 170 | 2.5% | 7 | 1.8K | 25.5% | 3 | | Feb 2026 | 170 | 2.9% | 7 | 1.6K | 26.3% | 3 | | Mar 2026 | 140 | 2.1% | 6 | 1.6K | 24.8% | 3 | | Apr 2026 | 140 | 2.2% | 7 | 1.7K | 26.7% | 2 | | May 2026 | 140 | 2% | 7 | 1.8K | 26.1% | 3 | | Jun 2026 | 170 | 2.3% | 6 | 1.8K | 24.6% | 3 | | Jul 2026 | 140 | 1.8% | 7 | 1.9K | 23.5% | 3 | | Aug 2026 | 170 | 2% | 7 | 2.1K | 24.6% | 3 | | Sep 2026 | 210 | 2.6% | 6 | 1.9K | 23.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using FRIGG’s and Haakaa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FRIGG**: Measured on the search term “frigg”. - **Haakaa**: Measured on the search terms “haakaa”, “haakaa colostrum collector”, “haakaa dummy”, “haakaa feeder”, “haakaa ladybug”, “haakaa nail file”, “haakaa nipple shield”, “haakaa oral syringe”, “haakaa syringe” and “ladybug haakaa”, summed into one figure. - [FRIGG profile](/demand/nz/brands/frigg) - [Haakaa profile](/demand/nz/brands/haakaa) - [All baby dummy brands in New Zealand](/demand/nz/categories/nz-baby-dummy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FRIGG or Haakaa more popular in search? In September 2026, Haakaa had more branded searches than FRIGG among baby dummy brands in New Zealand. Haakaa had about 1,930 branded searches, while FRIGG had 210. Haakaa made up 23.5% of all baby dummy brand searches we track, and FRIGG accounted for 2.6%. ## Cite this page Brandwave. "FRIGG vs Haakaa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/frigg-vs-haakaa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/frigg-vs-haakaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.