--- title: "Friendly Manager vs Sporty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Friendly Manager or Sporty? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/friendly-manager-vs-sporty" publisher: "Brandwave" --- # Friendly Manager vs Sporty: Which is more popular by branded search in New Zealand? Which is more popular in search, Friendly Manager or Sporty? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Friendly Manager and Sporty - **Competitive set**: Sports club management software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Friendly Manager Share of Search**: 13.2% - **Sporty Share of Search**: 78.3% ## Which is more popular in search, Friendly Manager or Sporty? - In August 2026, Sporty had more branded searches than Friendly Manager among sports club management software in New Zealand. Sporty was estimated to have 3.8K branded searches compared to Friendly Manager’s 630, and held a 78.3% Share of Search versus Friendly Manager’s 13.2%. - Sporty was ahead of Friendly Manager in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand moved from 12.7% to 13.2%, and its estimated monthly branded searches held steady at 630. - Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand moved from 75.9% to 78.3%, and its estimated monthly branded searches held steady at 3.8K. ## How did search popularity change for New Zealand sports club management software in August 2026? - In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%. - In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%. ## Month by month | Month | Friendly Manager estimated searches | Friendly Manager Share of Search | Friendly Manager rank | Sporty estimated searches | Sporty Share of Search | Sporty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 12.7% | 2 | 3.8K | 75.9% | 1 | | Nov 2025 | 510 | 13.1% | 2 | 3K | 77.2% | 1 | | Dec 2025 | 300 | 13.3% | 2 | 1.7K | 76.1% | 1 | | Jan 2026 | 530 | 15.5% | 2 | 2.5K | 74% | 1 | | Feb 2026 | 630 | 15.2% | 2 | 3.1K | 74.9% | 1 | | Mar 2026 | 760 | 13% | 2 | 4.7K | 80.7% | 1 | | Apr 2026 | 750 | 13% | 2 | 4.7K | 80.6% | 1 | | May 2026 | 620 | 11.2% | 2 | 4.6K | 82.9% | 1 | | Jun 2026 | 630 | 13.5% | 2 | 3.8K | 80.6% | 1 | | Jul 2026 | 420 | 9.3% | 2 | 3.8K | 83.2% | 1 | | Aug 2026 | 630 | 13.2% | 2 | 3.8K | 78.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Friendly Manager’s and Sporty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Friendly Manager**: Measured on the search terms “friendly manager”, “friendly manager nz”, “friendly manager website” and “friendlymanager”, summed into one figure. - **Sporty**: Measured on the search terms “sporty co nz”, “sporty nz” and “www sporty co nz”, summed into one figure. - [Friendly Manager profile](/demand/nz/brands/friendly-manager) - [Sporty profile](/demand/nz/brands/sporty) - [All sports club management software in New Zealand](/demand/nz/categories/nz-sports-club-management-software): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Friendly Manager or Sporty? In August 2026, Sporty had more branded searches than Friendly Manager among sports club management software in New Zealand. Sporty was estimated to have 3.8K branded searches compared to Friendly Manager’s 630, and held a 78.3% Share of Search versus Friendly Manager’s 13.2%. ## Cite this page Brandwave. "Friendly Manager vs Sporty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/friendly-manager-vs-sporty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/friendly-manager-vs-sporty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.