---
title: "Freya's vs Ploughmans: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freya's or Ploughmans? Compare estimated monthly branded-search demand and Share of Search inside the Bread brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freyas-vs-ploughmans"
publisher: "Brandwave"
---

# Freya's vs Ploughmans: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freya's or Ploughmans? Compare estimated monthly branded-search demand and Share of Search inside the Bread brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freya's and Ploughmans
- **Competitive set**: Bread brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freya's Share of Search**: 16.4%
- **Ploughmans Share of Search**: 13.8%

## Which is more popular in search, Freya's or Ploughmans?

- In August 2026, Freya's had more branded searches than Ploughmans among bread brands in New Zealand. Freya's was estimated to have 2K branded searches compared to Ploughmans’ 1.7K, and held a 16.4% Share of Search versus Ploughmans’ 13.8%.
- Freya's was ahead of Ploughmans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freya's’ estimated Share of Search among bread brands in New Zealand moved from 20.4% to 16.4%, and its estimated monthly branded searches moved from 1.9K to 2K.
- Across the 11 months ending August 2026, Ploughmans’ estimated Share of Search among bread brands in New Zealand moved from 11.9% to 13.8%, and its estimated monthly branded searches moved from 1.1K to 1.7K.

## How did search popularity change for New Zealand bread brands in August 2026?

- In August 2026, Ploughmans lost estimated Share of Search among bread brands in New Zealand, from 20.3% to 13.8%.
- In August 2026, Freya's lost estimated Share of Search among bread brands in New Zealand, from 22.1% to 16.4%.

## Month by month

| Month | Freya's estimated searches | Freya's Share of Search | Freya's rank | Ploughmans estimated searches | Ploughmans Share of Search | Ploughmans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 20.4% | 2 | 1.1K | 11.9% | 4 |
| Nov 2025 | 1.6K | 20.5% | 2 | 990 | 12.4% | 4 |
| Dec 2025 | 1.9K | 27.5% | 2 | 990 | 14.2% | 4 |
| Jan 2026 | 2K | 24.6% | 2 | 1.1K | 13.4% | 3 |
| Feb 2026 | 1.8K | 22.6% | 2 | 1.1K | 13.8% | 3 |
| Mar 2026 | 1.9K | 17.4% | 2 | 1.4K | 12.9% | 3 |
| Apr 2026 | 1.9K | 22.9% | 2 | 1.4K | 16.8% | 3 |
| May 2026 | 1.9K | 22% | 2 | 1.5K | 16.6% | 3 |
| Jun 2026 | 2K | 24.7% | 2 | 1.1K | 13.9% | 3 |
| Jul 2026 | 1.9K | 22.1% | 2 | 1.8K | 20.3% | 3 |
| Aug 2026 | 2K | 16.4% | 2 | 1.7K | 13.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freya's’ and Ploughmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freya's**: Measured on the search terms “freyas”, “freyas bread”, “freyas near me” and “freyas wraps”, summed into one figure.
- **Ploughmans**: Measured on the search terms “ploughmans bread”, “ploughmans bread countdown”, “ploughmans loaf”, “ploughmans rye bread” and “ploughmans wholemeal bread”, summed into one figure.

- [Freya's profile](/demand/nz/brands/freyas)
- [Ploughmans profile](/demand/nz/brands/ploughmans)
- [All bread brands in New Zealand](/demand/nz/categories/nz-bread-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freya's or Ploughmans?

In August 2026, Freya's had more branded searches than Ploughmans among bread brands in New Zealand. Freya's was estimated to have 2K branded searches compared to Ploughmans’ 1.7K, and held a 16.4% Share of Search versus Ploughmans’ 13.8%.

## Cite this page

Brandwave. "Freya's vs Ploughmans: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freyas-vs-ploughmans

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freyas-vs-ploughmans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.