--- title: "Fressko vs KeepCup: Which is searched more in New Zealand?" description: "Is Fressko or KeepCup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reusable cup brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fressko-vs-keepcup" publisher: "Brandwave" --- # Fressko vs KeepCup: Which is searched more in New Zealand? Is Fressko or KeepCup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reusable cup brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fressko and KeepCup - **Competitive set**: Reusable cup brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fressko Share of Search**: 1.7% - **KeepCup Share of Search**: 12.7% ## Is Fressko or KeepCup more popular in search? - In September 2026, KeepCup had more branded searches than Fressko among reusable cup brands in New Zealand. KeepCup had about 1,990 branded searches, while Fressko had 260. KeepCup made up 12.7% of all reusable cup brand searches we track, and Fressko accounted for 1.7%. - KeepCup was ahead of Fressko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fressko’s share of searches among reusable cup brands in New Zealand moved from 0.82% to 1.7%, and its estimated monthly branded searches moved from 170 to 260. - Across the 12 months ending September 2026, KeepCup’s share of searches among reusable cup brands in New Zealand moved from 6.4% to 12.7%, and its estimated monthly branded searches moved from 1.3K to 2K. ## Top reusable cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KeepCup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fressko was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KeepCup was listed before Fressko in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Frank Green | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KeepCup | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fressko | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huskee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about reusable cup brands - Asked ChatGPT "Which reusable cup brand should I buy in New Zealand?": 1. Fressko, 2. KeepCup, 3. Frank Green, 4. Huskee - Asked ChatGPT "What are the best reusable cup brands in New Zealand?": 1. KeepCup, 2. Frank Green, 3. Fressko, 4. YETI - Asked ChatGPT "What's the best reusable cup brand in New Zealand for daily coffee?": 1. Frank Green, 2. KeepCup, 3. YETI - Searched Google, AI Overview "insulated coffee cup": named none of the brands we track - Searched Google, AI Overview "best reusable cup": 1. Frank Green, 2. KeepCup, 3. Fressko Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand reusable cup brands in September 2026? - In September 2026, KeepCup gained share of searches among reusable cup brands in New Zealand, from 9.2% to 12.7%. - In September 2026, Fressko gained share of searches among reusable cup brands in New Zealand, from 0.97% to 1.7%. ## Month by month | Month | Fressko estimated searches | Fressko Share of Search | Fressko rank | KeepCup estimated searches | KeepCup Share of Search | KeepCup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.82% | 4 | 1.3K | 6.4% | 2 | | Nov 2025 | 210 | 0.67% | 4 | 2.3K | 7.3% | 2 | | Dec 2025 | 260 | 0.79% | 4 | 2.8K | 8.4% | 2 | | Jan 2026 | 210 | 1% | 4 | 1.6K | 7.4% | 2 | | Feb 2026 | 140 | 0.81% | 4 | 1.2K | 7% | 2 | | Mar 2026 | 170 | 0.98% | 4 | 1.3K | 7.6% | 2 | | Apr 2026 | 210 | 1.4% | 4 | 1.6K | 10.9% | 2 | | May 2026 | 170 | 0.95% | 4 | 1.7K | 9.5% | 2 | | Jun 2026 | 210 | 1.4% | 4 | 1.7K | 11.1% | 2 | | Jul 2026 | 170 | 1.1% | 4 | 1.7K | 11.2% | 2 | | Aug 2026 | 210 | 0.97% | 4 | 2K | 9.2% | 2 | | Sep 2026 | 260 | 1.7% | 4 | 2K | 12.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fressko’s and KeepCup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fressko**: Measured on the search term “fressko”. - **KeepCup**: Measured on the search terms “keep cup” and “keepcup”, summed into one figure. - [Fressko profile](/demand/nz/brands/fressko) - [KeepCup profile](/demand/nz/brands/keepcup) - [All reusable cup brands in New Zealand](/demand/nz/categories/nz-reusable-cup-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fressko or KeepCup more popular in search? In September 2026, KeepCup had more branded searches than Fressko among reusable cup brands in New Zealand. KeepCup had about 1,990 branded searches, while Fressko had 260. KeepCup made up 12.7% of all reusable cup brand searches we track, and Fressko accounted for 1.7%. ## Cite this page Brandwave. "Fressko vs KeepCup: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fressko-vs-keepcup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fressko-vs-keepcup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.