--- title: "Freshservice vs ServiceNow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Freshservice or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freshservice-vs-servicenow" publisher: "Brandwave" --- # Freshservice vs ServiceNow: Which is more popular by branded search in New Zealand? Which is more popular in search, Freshservice or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and ServiceNow - **Competitive set**: IT service management tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Freshservice Share of Search**: 6.8% - **ServiceNow Share of Search**: 76.7% ## Which is more popular in search, Freshservice or ServiceNow? - In August 2026, ServiceNow had more branded searches than Freshservice among IT service management tools in New Zealand. ServiceNow was estimated to have 2.2K branded searches compared to Freshservice’s 200, and held a 76.7% Share of Search versus Freshservice’s 6.8%. - ServiceNow was ahead of Freshservice in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200. - Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand moved from 73.3% to 76.7%, and its estimated monthly branded searches moved from 1.7K to 2.2K. ## How did search popularity change for New Zealand IT service management tools in August 2026? - In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%. - In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%. - In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 6.9% | 4 | 1.7K | 73.3% | 1 | | Nov 2025 | 150 | 6.4% | 4 | 1.7K | 73% | 1 | | Dec 2025 | 150 | 8% | 3 | 1.4K | 75.5% | 1 | | Jan 2026 | 130 | 6.1% | 4 | 1.7K | 77.9% | 1 | | Feb 2026 | 120 | 5% | 4 | 1.9K | 77.8% | 1 | | Mar 2026 | 160 | 5.4% | 4 | 2.4K | 79.2% | 1 | | Apr 2026 | 170 | 5.8% | 3 | 2.3K | 78.2% | 1 | | May 2026 | 160 | 4% | 4 | 3.4K | 84.4% | 1 | | Jun 2026 | 160 | 4.3% | 4 | 3K | 82.2% | 1 | | Jul 2026 | 160 | 5.5% | 3 | 2.4K | 81.7% | 1 | | Aug 2026 | 200 | 6.8% | 4 | 2.2K | 76.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure. - **ServiceNow**: Measured on the search terms “cmdb servicenow”, “servicenow”, “servicenow asset management”, “servicenow com”, “servicenow it ticketing”, “servicenow itsm”, “servicenow near me”, “servicenow now”, “servicenow nz”, “servicenow online” and “servicenow service desk”, summed into one figure. - [Freshservice profile](/demand/nz/brands/freshservice) - [ServiceNow profile](/demand/nz/brands/servicenow) - [All IT service management tools in New Zealand](/demand/nz/categories/nz-it-service-management-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Freshservice or ServiceNow? In August 2026, ServiceNow had more branded searches than Freshservice among IT service management tools in New Zealand. ServiceNow was estimated to have 2.2K branded searches compared to Freshservice’s 200, and held a 76.7% Share of Search versus Freshservice’s 6.8%. ## Cite this page Brandwave. "Freshservice vs ServiceNow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshservice-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshservice-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.