---
title: "Freshservice vs ManageEngine: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freshservice or ManageEngine? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freshservice-vs-manageengine"
publisher: "Brandwave"
---

# Freshservice vs ManageEngine: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freshservice or ManageEngine? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freshservice and ManageEngine
- **Competitive set**: IT service management tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freshservice Share of Search**: 6.8%
- **ManageEngine Share of Search**: 7.2%

## Which is more popular in search, Freshservice or ManageEngine?

- In August 2026, Freshservice and ManageEngine were level on Share of Search among IT service management tools in New Zealand, with an estimated 200 versus 210 branded searches, at 6.8% and 7.2% estimated Share of Search.
- ManageEngine was ahead of Freshservice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand moved from 11.2% to 7.2%, and its estimated monthly branded searches moved from 260 to 210.

## How did search popularity change for New Zealand IT service management tools in August 2026?

- In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
- In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
- In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.

## Month by month

| Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | ManageEngine estimated searches | ManageEngine Share of Search | ManageEngine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 6.9% | 4 | 260 | 11.2% | 2 |
| Nov 2025 | 150 | 6.4% | 4 | 260 | 11.2% | 2 |
| Dec 2025 | 150 | 8% | 3 | 170 | 9% | 2 |
| Jan 2026 | 130 | 6.1% | 4 | 150 | 7% | 2 |
| Feb 2026 | 120 | 5% | 4 | 180 | 7.5% | 3 |
| Mar 2026 | 160 | 5.4% | 4 | 240 | 8.1% | 2 |
| Apr 2026 | 170 | 5.8% | 3 | 270 | 9.2% | 2 |
| May 2026 | 160 | 4% | 4 | 260 | 6.5% | 2 |
| Jun 2026 | 160 | 4.3% | 4 | 230 | 6.2% | 3 |
| Jul 2026 | 160 | 5.5% | 3 | 180 | 6.2% | 2 |
| Aug 2026 | 200 | 6.8% | 4 | 210 | 7.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freshservice’s and ManageEngine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure.
- **ManageEngine**: Measured on the search terms “manageengine”, “manageengine asset management”, “manageengine com”, “manageengine itsm”, “manageengine near me”, “manageengine plus” and “manageengine service desk”, summed into one figure.

- [Freshservice profile](/demand/nz/brands/freshservice)
- [ManageEngine profile](/demand/nz/brands/manageengine)
- [All IT service management tools in New Zealand](/demand/nz/categories/nz-it-service-management-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freshservice or ManageEngine?

In August 2026, Freshservice and ManageEngine were level on Share of Search among IT service management tools in New Zealand, with an estimated 200 versus 210 branded searches, at 6.8% and 7.2% estimated Share of Search.

## Cite this page

Brandwave. "Freshservice vs ManageEngine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshservice-vs-manageengine

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshservice-vs-manageengine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.