--- title: "Freshservice vs Jira Service Management: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Freshservice or Jira Service Management? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freshservice-vs-jira-service-management" publisher: "Brandwave" --- # Freshservice vs Jira Service Management: Which is more popular by branded search in New Zealand? Which is more popular in search, Freshservice or Jira Service Management? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and Jira Service Management - **Competitive set**: IT service management tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Freshservice Share of Search**: 6.8% - **Jira Service Management Share of Search**: 7.5% ## Which is more popular in search, Freshservice or Jira Service Management? - In August 2026, Jira Service Management had more branded searches than Freshservice among IT service management tools in New Zealand. Jira Service Management was estimated to have 220 branded searches compared to Freshservice’s 200, and held a 7.5% Share of Search versus Freshservice’s 6.8%. - The lead changed hands 6 times in the 11 months ending August 2026: Freshservice took it in December 2025, Jira Service Management took it in January 2026, Freshservice took it in April 2026, Jira Service Management took it in May 2026, Freshservice took it in July 2026, Jira Service Management took it in August 2026. - Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200. - Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand moved from 7.3% to 7.5%, and its estimated monthly branded searches moved from 170 to 220. ## How did search popularity change for New Zealand IT service management tools in August 2026? - In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%. - In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 6.9% | 4 | 170 | 7.3% | 3 | | Nov 2025 | 150 | 6.4% | 4 | 170 | 7.3% | 3 | | Dec 2025 | 150 | 8% | 3 | 110 | 5.9% | 4 | | Jan 2026 | 130 | 6.1% | 4 | 140 | 6.6% | 3 | | Feb 2026 | 120 | 5% | 4 | 190 | 7.9% | 2 | | Mar 2026 | 160 | 5.4% | 4 | 180 | 6% | 3 | | Apr 2026 | 170 | 5.8% | 3 | 150 | 5.1% | 4 | | May 2026 | 160 | 4% | 4 | 170 | 4.3% | 3 | | Jun 2026 | 160 | 4.3% | 4 | 230 | 6.2% | 2 | | Jul 2026 | 160 | 5.5% | 3 | 150 | 5.2% | 4 | | Aug 2026 | 200 | 6.8% | 4 | 220 | 7.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure. - **Jira Service Management**: Measured on the search terms “jira service management”, “jira service management asset management”, “jira service management itsm”, “jira service management service desk” and “jiraservicemanagement”, summed into one figure. - [Freshservice profile](/demand/nz/brands/freshservice) - [Jira Service Management profile](/demand/nz/brands/jira-service-management) - [All IT service management tools in New Zealand](/demand/nz/categories/nz-it-service-management-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Freshservice or Jira Service Management? In August 2026, Jira Service Management had more branded searches than Freshservice among IT service management tools in New Zealand. Jira Service Management was estimated to have 220 branded searches compared to Freshservice’s 200, and held a 7.5% Share of Search versus Freshservice’s 6.8%. ## Cite this page Brandwave. "Freshservice vs Jira Service Management: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshservice-vs-jira-service-management This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshservice-vs-jira-service-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.