--- title: "Freshservice vs Intercom: Which is searched more in New Zealand?" description: "Is Freshservice or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freshservice-vs-intercom" publisher: "Brandwave" --- # Freshservice vs Intercom: Which is searched more in New Zealand? Is Freshservice or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and Intercom - **Competitive set**: Help desk software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Freshservice Share of Search**: 5.6% - **Intercom Share of Search**: 2% ## Is Freshservice or Intercom more popular in search? - In September 2026, Freshservice had more branded searches than Intercom among help desk software in New Zealand. Freshservice had about 140 branded searches, while Intercom had 50. Freshservice made up 5.6% of all help desk software searches we track, and Intercom accounted for 2%. - Freshservice was ahead of Intercom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freshservice’s share of searches among help desk software in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Intercom’s share of searches among help desk software in New Zealand moved from 2.3% to 2%, and its estimated monthly branded searches moved from 70 to 50. ## Top help desk software in ChatGPT and Google AI Overviews In three ChatGPT questions, Freshservice was mentioned in two out of three: in two of the three ChatGPT answers. Intercom was mentioned in one out of three: in one of the three ChatGPT answers. Freshservice was listed before Intercom in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Freshdesk | 1st | 3 of 3 | 3 of 3 | | Freshservice | 2nd | 2 of 3 | 2 of 3 | | Zendesk | 3rd | 3 of 3 | 3 of 3 | | Jira Service Management | 4th | 2 of 3 | 2 of 3 | | Intercom | 5th | 1 of 3 | 1 of 3 | | Help Scout | 6th | 1 of 3 | 1 of 3 | | Zoho Desk | 7th | 1 of 3 | 1 of 3 | | Gorgias | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about help desk software - Asked ChatGPT "Which help desk platform should I use in New Zealand?": 1. Freshdesk, 2. Freshservice, 3. Jira Service Management, 4. Zendesk - Asked ChatGPT "What are the best help desk platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. Zendesk, 4. Freshdesk, 5. Zoho Desk - Asked ChatGPT "What's the best help desk platform in New Zealand for customer support?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Help Scout, 5. Gorgias Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand help desk software in September 2026? - In September 2026, Freshservice lost share of searches among help desk software in New Zealand, from 6.3% to 5.6%. - Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | Intercom estimated searches | Intercom Share of Search | Intercom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 4.7% | 7 | 70 | 2.3% | 8 | | Nov 2025 | 140 | 5.2% | 7 | 70 | 2.6% | 8 | | Dec 2025 | 140 | 6% | 5 | 60 | 2.6% | 8 | | Jan 2026 | 110 | 4.4% | 6 | 60 | 2.4% | 8 | | Feb 2026 | 110 | 4.3% | 6 | 60 | 2.4% | 8 | | Mar 2026 | 140 | 5.1% | 6 | 60 | 2.2% | 8 | | Apr 2026 | 140 | 6.1% | 5 | 60 | 2.6% | 8 | | May 2026 | 140 | 5.8% | 5 | 60 | 2.5% | 8 | | Jun 2026 | 140 | 5.4% | 6 | 60 | 2.3% | 8 | | Jul 2026 | 140 | 6.3% | 5 | 40 | 1.8% | 8 | | Aug 2026 | 170 | 6.3% | 6 | 50 | 1.9% | 8 | | Sep 2026 | 140 | 5.6% | 6 | 50 | 2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search term “freshservice”. - **Intercom**: Measured on the search terms “intercom chat”, “intercom help desk”, “intercom pricing” and “intercom support”, summed into one figure. - [Freshservice profile](/demand/nz/brands/freshservice) - [Intercom profile](/demand/nz/brands/intercom) - [All help desk software in New Zealand](/demand/nz/categories/nz-help-desk-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freshservice or Intercom more popular in search? In September 2026, Freshservice had more branded searches than Intercom among help desk software in New Zealand. Freshservice had about 140 branded searches, while Intercom had 50. Freshservice made up 5.6% of all help desk software searches we track, and Intercom accounted for 2%. ## Cite this page Brandwave. "Freshservice vs Intercom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshservice-vs-intercom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshservice-vs-intercom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.