---
title: "Freshsales vs Insightly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freshsales or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freshsales-vs-insightly"
publisher: "Brandwave"
---

# Freshsales vs Insightly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freshsales or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freshsales and Insightly
- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freshsales Share of Search**: 0.42%
- **Insightly Share of Search**: 0.42%

## Which is more popular in search, Freshsales or Insightly?

- In August 2026, Freshsales and Insightly were level on Share of Search among CRM platforms in New Zealand, with an estimated 100 branded searches each, at 0.42% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Freshsales took it in July 2026.
- Across the 11 months ending August 2026, Freshsales’ estimated Share of Search among CRM platforms in New Zealand moved from 0.49% to 0.42%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

## Month by month

| Month | Freshsales estimated searches | Freshsales Share of Search | Freshsales rank | Insightly estimated searches | Insightly Share of Search | Insightly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.49% | 8 | 170 | 0.75% | 6 |
| Nov 2025 | 90 | 0.43% | 8 | 220 | 1% | 7 |
| Dec 2025 | 70 | 0.48% | 8 | 120 | 0.82% | 7 |
| Jan 2026 | 90 | 0.47% | 8 | 130 | 0.68% | 7 |
| Feb 2026 | 110 | 0.48% | 8 | 130 | 0.57% | 7 |
| Mar 2026 | 120 | 0.47% | 8 | 130 | 0.51% | 7 |
| Apr 2026 | 60 | 0.26% | 8 | 90 | 0.4% | 7 |
| May 2026 | 90 | 0.35% | 7 | 90 | 0.35% | 8 |
| Jun 2026 | 60 | 0.22% | 8 | 100 | 0.36% | 7 |
| Jul 2026 | 100 | 0.47% | 7 | 80 | 0.38% | 8 |
| Aug 2026 | 100 | 0.42% | 7 | 100 | 0.42% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freshsales’ and Insightly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freshsales**: Measured on the search terms “freshsales”, “freshsales crm”, “freshsales pricing”, “freshsales software” and “freshworks com”, summed into one figure.
- **Insightly**: Measured on the search terms “insightly”, “insightly com”, “insightly crm”, “insightly pricing” and “insightly software”, summed into one figure.

- [Freshsales profile](/demand/nz/brands/freshsales)
- [Insightly profile](/demand/nz/brands/insightly)
- [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freshsales or Insightly?

In August 2026, Freshsales and Insightly were level on Share of Search among CRM platforms in New Zealand, with an estimated 100 branded searches each, at 0.42% estimated Share of Search each.

## Cite this page

Brandwave. "Freshsales vs Insightly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshsales-vs-insightly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshsales-vs-insightly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.