---
title: "Freshdesk vs Zendesk: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freshdesk or Zendesk? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freshdesk-vs-zendesk"
publisher: "Brandwave"
---

# Freshdesk vs Zendesk: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freshdesk or Zendesk? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freshdesk and Zendesk
- **Competitive set**: Help desk software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freshdesk Share of Search**: 14%
- **Zendesk Share of Search**: 45.7%

## Which is more popular in search, Freshdesk or Zendesk?

- In August 2026, Zendesk had more branded searches than Freshdesk among help desk software in New Zealand. Zendesk was estimated to have 1.2K branded searches compared to Freshdesk’s 360, and held a 45.7% Share of Search versus Freshdesk’s 14%.
- Zendesk was ahead of Freshdesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand moved from 14.6% to 14%, and its estimated monthly branded searches moved from 430 to 360.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software in New Zealand moved from 50.3% to 45.7%, and its estimated monthly branded searches moved from 1.5K to 1.2K.

## How did search popularity change for New Zealand help desk software in August 2026?

- In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
- In August 2026, Zendesk lost estimated Share of Search among help desk software in New Zealand, from 47.7% to 45.7%.

## Month by month

| Month | Freshdesk estimated searches | Freshdesk Share of Search | Freshdesk rank | Zendesk estimated searches | Zendesk Share of Search | Zendesk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 14.6% | 2 | 1.5K | 50.3% | 1 |
| Nov 2025 | 420 | 16% | 2 | 1.2K | 45% | 1 |
| Dec 2025 | 360 | 15.8% | 2 | 1K | 45.6% | 1 |
| Jan 2026 | 350 | 14.3% | 3 | 1.1K | 47.1% | 1 |
| Feb 2026 | 360 | 14.3% | 3 | 1.2K | 47.6% | 1 |
| Mar 2026 | 430 | 16.1% | 2 | 1.2K | 44.6% | 1 |
| Apr 2026 | 290 | 13.1% | 4 | 860 | 38.7% | 1 |
| May 2026 | 300 | 12.6% | 4 | 1.2K | 49% | 1 |
| Jun 2026 | 360 | 14.6% | 3 | 1.1K | 45.7% | 1 |
| Jul 2026 | 280 | 12.7% | 4 | 1.1K | 47.7% | 1 |
| Aug 2026 | 360 | 14% | 3 | 1.2K | 45.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freshdesk’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freshdesk**: Measured on the search terms “freshdesk”, “freshdesk help desk”, “freshdesk nz” and “freshdesk pricing”, summed into one figure.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk api”, “zendesk com”, “zendesk cost”, “zendesk help desk”, “zendesk nz”, “zendesk support” and “zendesk what is”, summed into one figure.

- [Freshdesk profile](/demand/nz/brands/freshdesk)
- [Zendesk profile](/demand/nz/brands/zendesk)
- [All help desk software in New Zealand](/demand/nz/categories/nz-help-desk-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freshdesk or Zendesk?

In August 2026, Zendesk had more branded searches than Freshdesk among help desk software in New Zealand. Zendesk was estimated to have 1.2K branded searches compared to Freshdesk’s 360, and held a 45.7% Share of Search versus Freshdesk’s 14%.

## Cite this page

Brandwave. "Freshdesk vs Zendesk: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshdesk-vs-zendesk

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshdesk-vs-zendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.