--- title: "Freshdesk vs Jira Service Management: Which is searched more in New Zealand?" description: "Is Freshdesk or Jira Service Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freshdesk-vs-jira-service-management" publisher: "Brandwave" --- # Freshdesk vs Jira Service Management: Which is searched more in New Zealand? Is Freshdesk or Jira Service Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshdesk and Jira Service Management - **Competitive set**: Help desk software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Freshdesk Share of Search**: 12.7% - **Jira Service Management Share of Search**: 6.8% ## Is Freshdesk or Jira Service Management more popular in search? - In September 2026, Freshdesk had more branded searches than Jira Service Management among help desk software in New Zealand. Freshdesk had about 320 branded searches, while Jira Service Management had 170. Freshdesk made up 12.7% of all help desk software searches we track, and Jira Service Management accounted for 6.8%. - Freshdesk was ahead of Jira Service Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freshdesk’s share of searches among help desk software in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software in New Zealand moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 170. ## Top help desk software in ChatGPT and Google AI Overviews In three ChatGPT questions, Freshdesk appeared in all three answers. Jira Service Management was mentioned in two out of three: in two of the three ChatGPT answers. Freshdesk was listed before Jira Service Management in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Freshdesk | 1st | 3 of 3 | 3 of 3 | | Freshservice | 2nd | 2 of 3 | 2 of 3 | | Zendesk | 3rd | 3 of 3 | 3 of 3 | | Jira Service Management | 4th | 2 of 3 | 2 of 3 | | Intercom | 5th | 1 of 3 | 1 of 3 | | Help Scout | 6th | 1 of 3 | 1 of 3 | | Zoho Desk | 7th | 1 of 3 | 1 of 3 | | Gorgias | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about help desk software - Asked ChatGPT "Which help desk platform should I use in New Zealand?": 1. Freshdesk, 2. Freshservice, 3. Jira Service Management, 4. Zendesk - Asked ChatGPT "What are the best help desk platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. Zendesk, 4. Freshdesk, 5. Zoho Desk - Asked ChatGPT "What's the best help desk platform in New Zealand for customer support?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Help Scout, 5. Gorgias Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand help desk software in September 2026? - In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches. - In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%. - In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%. ## Month by month | Month | Freshdesk estimated searches | Freshdesk Share of Search | Freshdesk rank | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 13% | 2 | 170 | 5.7% | 6 | | Nov 2025 | 390 | 14.5% | 2 | 170 | 6.3% | 6 | | Dec 2025 | 320 | 13.8% | 2 | 110 | 4.7% | 7 | | Jan 2026 | 320 | 12.9% | 3 | 140 | 5.6% | 5 | | Feb 2026 | 320 | 12.6% | 3 | 170 | 6.7% | 5 | | Mar 2026 | 390 | 14.3% | 2 | 170 | 6.3% | 5 | | Apr 2026 | 260 | 11.4% | 4 | 140 | 6.1% | 7 | | May 2026 | 260 | 10.7% | 4 | 140 | 5.8% | 6 | | Jun 2026 | 320 | 12.3% | 3 | 210 | 8.1% | 5 | | Jul 2026 | 260 | 11.6% | 3 | 140 | 6.3% | 6 | | Aug 2026 | 320 | 11.9% | 3 | 210 | 7.8% | 5 | | Sep 2026 | 320 | 12.7% | 3 | 170 | 6.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Freshdesk’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshdesk**: Measured on the search term “freshdesk”. - **Jira Service Management**: Measured on the search terms “jira service management” and “jiraservicemanagement”, summed into one figure. - [Freshdesk profile](/demand/nz/brands/freshdesk) - [Jira Service Management profile](/demand/nz/brands/jira-service-management) - [All help desk software in New Zealand](/demand/nz/categories/nz-help-desk-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freshdesk or Jira Service Management more popular in search? In September 2026, Freshdesk had more branded searches than Jira Service Management among help desk software in New Zealand. Freshdesk had about 320 branded searches, while Jira Service Management had 170. Freshdesk made up 12.7% of all help desk software searches we track, and Jira Service Management accounted for 6.8%. ## Cite this page Brandwave. "Freshdesk vs Jira Service Management: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshdesk-vs-jira-service-management This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshdesk-vs-jira-service-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.