---
title: "Freshdesk vs Intercom: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freshdesk or Intercom? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freshdesk-vs-intercom"
publisher: "Brandwave"
---

# Freshdesk vs Intercom: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freshdesk or Intercom? Compare estimated monthly branded-search demand and Share of Search inside the Help desk software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freshdesk and Intercom
- **Competitive set**: Help desk software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freshdesk Share of Search**: 14%
- **Intercom Share of Search**: 1.9%

## Which is more popular in search, Freshdesk or Intercom?

- In August 2026, Freshdesk had more branded searches than Intercom among help desk software in New Zealand. Freshdesk was estimated to have 360 branded searches compared to Intercom’s 50, and held a 14% Share of Search versus Intercom’s 1.9%.
- Freshdesk was ahead of Intercom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand moved from 14.6% to 14%, and its estimated monthly branded searches moved from 430 to 360.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among help desk software in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 70 to 50.

## How did search popularity change for New Zealand help desk software in August 2026?

- In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
- Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Month by month

| Month | Freshdesk estimated searches | Freshdesk Share of Search | Freshdesk rank | Intercom estimated searches | Intercom Share of Search | Intercom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 14.6% | 2 | 70 | 2.4% | 6 |
| Nov 2025 | 420 | 16% | 2 | 70 | 2.7% | 6 |
| Dec 2025 | 360 | 15.8% | 2 | 60 | 2.6% | 6 |
| Jan 2026 | 350 | 14.3% | 3 | 60 | 2.5% | 6 |
| Feb 2026 | 360 | 14.3% | 3 | 60 | 2.4% | 6 |
| Mar 2026 | 430 | 16.1% | 2 | 60 | 2.2% | 6 |
| Apr 2026 | 290 | 13.1% | 4 | 60 | 2.7% | 6 |
| May 2026 | 300 | 12.6% | 4 | 60 | 2.5% | 6 |
| Jun 2026 | 360 | 14.6% | 3 | 60 | 2.4% | 6 |
| Jul 2026 | 280 | 12.7% | 4 | 40 | 1.8% | 6 |
| Aug 2026 | 360 | 14% | 3 | 50 | 1.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freshdesk’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freshdesk**: Measured on the search terms “freshdesk”, “freshdesk help desk”, “freshdesk nz” and “freshdesk pricing”, summed into one figure.
- **Intercom**: Measured on the search terms “intercom chat”, “intercom help desk”, “intercom pricing” and “intercom support”, summed into one figure.

- [Freshdesk profile](/demand/nz/brands/freshdesk)
- [Intercom profile](/demand/nz/brands/intercom)
- [All help desk software in New Zealand](/demand/nz/categories/nz-help-desk-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freshdesk or Intercom?

In August 2026, Freshdesk had more branded searches than Intercom among help desk software in New Zealand. Freshdesk was estimated to have 360 branded searches compared to Intercom’s 50, and held a 14% Share of Search versus Intercom’s 1.9%.

## Cite this page

Brandwave. "Freshdesk vs Intercom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshdesk-vs-intercom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshdesk-vs-intercom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.