---
title: "FreshBooks vs Wave: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, FreshBooks or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freshbooks-vs-wave-accounting"
publisher: "Brandwave"
---

# FreshBooks vs Wave: Which is more popular by branded search in New Zealand?

Which is more popular in search, FreshBooks or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FreshBooks and Wave
- **Competitive set**: Invoicing apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **FreshBooks Share of Search**: 5.7%
- **Wave Share of Search**: 27.3%

## Which is more popular in search, FreshBooks or Wave?

- In August 2026, Wave had more branded searches than FreshBooks among invoicing apps in New Zealand. Wave was estimated to have 530 branded searches compared to FreshBooks’ 110, and held a 27.3% Share of Search versus FreshBooks’ 5.7%.
- Wave was ahead of FreshBooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand moved from 9.3% to 5.7%, and its estimated monthly branded searches moved from 200 to 110.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand moved from 32.7% to 27.3%, and its estimated monthly branded searches moved from 700 to 530.

## How did search popularity change for New Zealand invoicing apps in August 2026?

- In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.
- Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.

## Month by month

| Month | FreshBooks estimated searches | FreshBooks Share of Search | FreshBooks rank | Wave estimated searches | Wave Share of Search | Wave rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 200 | 9.3% | 5 | 700 | 32.7% | 2 |
| Nov 2025 | 170 | 7.6% | 5 | 770 | 34.2% | 1 |
| Dec 2025 | 200 | 10.9% | 4 | 630 | 34.2% | 1 |
| Jan 2026 | 230 | 11.4% | 4 | 680 | 33.7% | 1 |
| Feb 2026 | 210 | 9.4% | 5 | 720 | 32.3% | 2 |
| Mar 2026 | 160 | 6.6% | 5 | 860 | 35.4% | 1 |
| Apr 2026 | 120 | 5.9% | 5 | 680 | 33.7% | 2 |
| May 2026 | 140 | 5.9% | 5 | 830 | 34.7% | 2 |
| Jun 2026 | 110 | 5.3% | 5 | 730 | 35.1% | 2 |
| Jul 2026 | 150 | 7.8% | 5 | 530 | 27.6% | 2 |
| Aug 2026 | 110 | 5.7% | 5 | 530 | 27.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FreshBooks**: Measured on the search terms “freshbooks”, “freshbooks accounting software”, “freshbooks com”, “freshbooks invoice”, “freshbooks invoice app”, “freshbooks nz” and “freshbooks online”, summed into one figure.
- **Wave**: Measured on the search terms “wave accounting”, “wave accounting program”, “wave invoice”, “wave invoice app”, “waveapps” and “waveapps app”, summed into one figure.

- [FreshBooks profile](/demand/nz/brands/freshbooks)
- [Wave profile](/demand/nz/brands/wave-accounting)
- [All invoicing apps in New Zealand](/demand/nz/categories/nz-invoicing-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FreshBooks or Wave?

In August 2026, Wave had more branded searches than FreshBooks among invoicing apps in New Zealand. Wave was estimated to have 530 branded searches compared to FreshBooks’ 110, and held a 27.3% Share of Search versus FreshBooks’ 5.7%.

## Cite this page

Brandwave. "FreshBooks vs Wave: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freshbooks-vs-wave-accounting

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freshbooks-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.