---
title: "Fresha vs Phorest: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fresha or Phorest? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fresha-vs-phorest"
publisher: "Brandwave"
---

# Fresha vs Phorest: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fresha or Phorest? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fresha and Phorest
- **Competitive set**: Salon and clinic booking software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fresha Share of Search**: 39.1%
- **Phorest Share of Search**: 0.22%

## Which is more popular in search, Fresha or Phorest?

- In August 2026, Fresha had more branded searches than Phorest among salon and clinic booking software in New Zealand. Fresha was estimated to have 5.4K branded searches compared to Phorest’s 30, and held a 39.1% Share of Search versus Phorest’s 0.22%.
- Fresha was ahead of Phorest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 31.6% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Phorest’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 0.43% to 0.22%, and its estimated monthly branded searches moved from 60 to 30.

## How did search popularity change for New Zealand salon and clinic booking software in August 2026?

- In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%.
- Estimated monthly branded searches for Phorest in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

## Month by month

| Month | Fresha estimated searches | Fresha Share of Search | Fresha rank | Phorest estimated searches | Phorest Share of Search | Phorest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 31.6% | 1 | 60 | 0.43% | 7 |
| Nov 2025 | 4.3K | 33% | 1 | 50 | 0.39% | 7 |
| Dec 2025 | 4.3K | 36.3% | 1 | 30 | 0.25% | 7 |
| Jan 2026 | 5.2K | 36.6% | 1 | 40 | 0.28% | 7 |
| Feb 2026 | 4.2K | 32.2% | 1 | 40 | 0.31% | 7 |
| Mar 2026 | 5.1K | 35.1% | 1 | 30 | 0.21% | 7 |
| Apr 2026 | 4.2K | 31.2% | 1 | 50 | 0.37% | 7 |
| May 2026 | 5.1K | 34.7% | 1 | 20 | 0.14% | 7 |
| Jun 2026 | 5.2K | 34.2% | 1 | 40 | 0.27% | 7 |
| Jul 2026 | 5.1K | 37.3% | 1 | 30 | 0.22% | 7 |
| Aug 2026 | 5.4K | 39.1% | 1 | 30 | 0.22% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fresha’s and Phorest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking”, “fresha booking system”, “fresha com”, “fresha foods”, “fresha near me”, “fresha nz”, “fresha online” and “fresha software”, summed into one figure.
- **Phorest**: Measured on the search terms “phorest”, “phorest booking”, “phorest com” and “phorest software”, summed into one figure.

- [Fresha profile](/demand/nz/brands/fresha)
- [Phorest profile](/demand/nz/brands/phorest)
- [All salon and clinic booking software in New Zealand](/demand/nz/categories/nz-salon-and-clinic-booking-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fresha or Phorest?

In August 2026, Fresha had more branded searches than Phorest among salon and clinic booking software in New Zealand. Fresha was estimated to have 5.4K branded searches compared to Phorest’s 30, and held a 39.1% Share of Search versus Phorest’s 0.22%.

## Cite this page

Brandwave. "Fresha vs Phorest: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresha-vs-phorest

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresha-vs-phorest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.