--- title: "Fresh Dental vs Lumino The Dentists: Which is searched more in New Zealand?" description: "Is Fresh Dental or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fresh-dental-vs-lumino-the-dentists" publisher: "Brandwave" --- # Fresh Dental vs Lumino The Dentists: Which is searched more in New Zealand? Is Fresh Dental or Lumino The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fresh Dental and Lumino The Dentists - **Competitive set**: Nelson dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fresh Dental Share of Search**: 23.1% - **Lumino The Dentists Share of Search**: 12.1% ## Is Fresh Dental or Lumino The Dentists more popular in search? - In September 2026, Fresh Dental had more branded searches than Lumino The Dentists among Nelson dental clinics in New Zealand. Fresh Dental had about 210 branded searches, while Lumino The Dentists had 110. Fresh Dental made up 23.1% of all Nelson dental clinic searches we track, and Lumino The Dentists accounted for 12.1%. - Fresh Dental was ahead of Lumino The Dentists in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fresh Dental’s share of searches among Nelson dental clinics in New Zealand moved from 22.5% to 23.1%, and its estimated monthly branded searches moved from 180 to 210. - Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Nelson dental clinics in New Zealand moved from 11.3% to 12.1%, and its estimated monthly branded searches moved from 90 to 110. ## Top Nelson dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, Lumino The Dentists was mentioned in two out of three: in two of the three ChatGPT answers. Fresh Dental was mentioned in one out of three: in one of the three ChatGPT answers. Lumino The Dentists was listed before Fresh Dental in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Access Dental | 1st | 3 of 3 | 3 of 3 | | Munro Dental | 2nd | 2 of 3 | 2 of 3 | | Gentle Dental Nelson | 3rd | 2 of 3 | 2 of 3 | | Lumino The Dentists | 4th | 2 of 3 | 2 of 3 | | Fresh Dental | 5th | 1 of 3 | 1 of 3 | | DentalCare Nelson/Richmond | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Nelson dental clinics - Asked ChatGPT "Which dental clinic should I go to in Nelson, New Zealand?": 1. Access Dental, 2. Munro Dental, 3. Lumino The Dentists - Asked ChatGPT "What are the best dental clinics in Nelson, New Zealand?": 1. Access Dental, 2. Munro Dental, 3. Gentle Dental Nelson, 4. Lumino The Dentists - Asked ChatGPT "What's the best dental clinic in Nelson, New Zealand for a toothache?": 1. Access Dental, 2. Gentle Dental Nelson, 3. Fresh Dental Not named in any answer: DentalCare Nelson/Richmond. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson dental clinics in September 2026? - In September 2026, Gentle Dental Nelson overtook Lumino The Dentists to rank 3rd among Nelson dental clinics in New Zealand, with 12.1% of the searches. - In September 2026, Lumino The Dentists lost share of searches among Nelson dental clinics in New Zealand, from 12.8% to 12.1%. - Estimated monthly branded searches for Fresh Dental in New Zealand rose 16.7% over 12 measured months, from 180 to 210 in September 2026. ## Month by month | Month | Fresh Dental estimated searches | Fresh Dental Share of Search | Fresh Dental rank | Lumino The Dentists estimated searches | Lumino The Dentists Share of Search | Lumino The Dentists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 22.5% | 2 | 90 | 11.3% | 4 | | Nov 2025 | 200 | 20.8% | 2 | 110 | 11.5% | 4 | | Dec 2025 | 140 | 20.9% | 2 | 90 | 13.4% | 4 | | Jan 2026 | 170 | 20.2% | 2 | 140 | 16.7% | 3 | | Feb 2026 | 170 | 21.5% | 2 | 70 | 8.9% | 6 | | Mar 2026 | 170 | 18.9% | 2 | 110 | 12.2% | 3 | | Apr 2026 | 170 | 21.8% | 2 | 110 | 14.1% | 3 | | May 2026 | 170 | 19.3% | 2 | 140 | 15.9% | 3 | | Jun 2026 | 210 | 21.6% | 2 | 110 | 11.3% | 3 | | Jul 2026 | 240 | 22% | 2 | 110 | 10.1% | 4 | | Aug 2026 | 200 | 23.3% | 2 | 110 | 12.8% | 3 | | Sep 2026 | 210 | 23.1% | 2 | 110 | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fresh Dental’s and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fresh Dental**: Measured on the search terms “fresh dental”, “fresh dental nelson” and “fresh dental stoke”, summed into one figure. - **Lumino The Dentists**: Measured on the search term “lumino nelson”. - [Fresh Dental profile](/demand/nz/brands/fresh-dental) - [Lumino The Dentists profile](/demand/nz/brands/lumino-the-dentists) - [All Nelson dental clinics in New Zealand](/demand/nz/locations/nelson/dental-clinics): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fresh Dental or Lumino The Dentists more popular in search? In September 2026, Fresh Dental had more branded searches than Lumino The Dentists among Nelson dental clinics in New Zealand. Fresh Dental had about 210 branded searches, while Lumino The Dentists had 110. Fresh Dental made up 23.1% of all Nelson dental clinic searches we track, and Lumino The Dentists accounted for 12.1%. ## Cite this page Brandwave. "Fresh Dental vs Lumino The Dentists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresh-dental-vs-lumino-the-dentists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresh-dental-vs-lumino-the-dentists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.