--- title: "Fresh As vs Old El Paso: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fresh As or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fresh-as-vs-old-el-paso" publisher: "Brandwave" --- # Fresh As vs Old El Paso: Which is more popular by branded search in New Zealand? Which is more popular in search, Fresh As or Old El Paso? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fresh As and Old El Paso - **Competitive set**: Herb and spice brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fresh As Share of Search**: 3.3% - **Old El Paso Share of Search**: 34.8% ## Which is more popular in search, Fresh As or Old El Paso? - In August 2026, Old El Paso had more branded searches than Fresh As among herb and spice brands in New Zealand. Old El Paso was estimated to have 1.3K branded searches compared to Fresh As’ 120, and held a 34.8% Share of Search versus Fresh As’ 3.3%. - Old El Paso was ahead of Fresh As in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120. - Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand moved from 60.8% to 34.8%, and its estimated monthly branded searches moved from 900 to 1.3K. ## How did search popularity change for New Zealand herb and spice brands in August 2026? - In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%. - In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%. ## Month by month | Month | Fresh As estimated searches | Fresh As Share of Search | Fresh As rank | Old El Paso estimated searches | Old El Paso Share of Search | Old El Paso rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 3.4% | 4 | 900 | 60.8% | 1 | | Nov 2025 | 60 | 4.1% | 4 | 850 | 58.2% | 1 | | Dec 2025 | 80 | 5.8% | 4 | 690 | 50% | 1 | | Jan 2026 | 60 | 3.4% | 4 | 970 | 54.5% | 1 | | Feb 2026 | 60 | 3% | 5 | 950 | 47% | 1 | | Mar 2026 | 60 | 2.9% | 5 | 1.1K | 51.9% | 1 | | Apr 2026 | 60 | 3.2% | 4 | 1.1K | 58.6% | 1 | | May 2026 | 80 | 2.2% | 4 | 1.3K | 36.6% | 2 | | Jun 2026 | 100 | 2.3% | 4 | 1.4K | 33.6% | 2 | | Jul 2026 | 100 | 2.4% | 4 | 1.4K | 32.6% | 2 | | Aug 2026 | 120 | 3.3% | 4 | 1.3K | 34.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fresh As’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fresh As**: Measured on the search terms “fresh as freeze dried” and “fresh as herbs”, summed into one figure. - **Old El Paso**: Measured on the search terms “old el paso fajita kit”, “old el paso near me”, “old el paso new zealand”, “old el paso nz”, “old el paso quesadilla kit”, “old el paso refried”, “old el paso salsa”, “old el paso seasoning”, “old el paso spice”, “old el paso spice mix”, “old el paso taco”, “old el paso taco kit”, “old el paso taco seasoning”, “old el paso taco shells”, “old el paso tortilla”, “oldelpaso” and “oldelpaso com au”, summed into one figure. - [Fresh As profile](/demand/nz/brands/fresh-as) - [Old El Paso profile](/demand/nz/brands/old-el-paso) - [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fresh As or Old El Paso? In August 2026, Old El Paso had more branded searches than Fresh As among herb and spice brands in New Zealand. Old El Paso was estimated to have 1.3K branded searches compared to Fresh As’ 120, and held a 34.8% Share of Search versus Fresh As’ 3.3%. ## Cite this page Brandwave. "Fresh As vs Old El Paso: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresh-as-vs-old-el-paso This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresh-as-vs-old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.