--- title: "Fresh As vs Masterfoods: Which is searched more in New Zealand?" description: "Is Fresh As or Masterfoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fresh-as-vs-masterfoods" publisher: "Brandwave" --- # Fresh As vs Masterfoods: Which is searched more in New Zealand? Is Fresh As or Masterfoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fresh As and Masterfoods - **Competitive set**: Herb and spice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fresh As Share of Search**: 10.6% - **Masterfoods Share of Search**: 4.1% ## Is Fresh As or Masterfoods more popular in search? - In September 2026, Fresh As had more branded searches than Masterfoods among herb and spice brands in New Zealand. Fresh As had about 730 branded searches, while Masterfoods had 280. Fresh As made up 10.6% of all herb and spice brand searches we track, and Masterfoods accounted for 4.1%. - Fresh As was ahead of Masterfoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fresh As’ share of searches among herb and spice brands in New Zealand moved from 14.5% to 10.6%, and its estimated monthly branded searches moved from 890 to 730. - Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 290 to 280. ## Top herb and spice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresh As and Masterfoods were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterfoods was listed before Fresh As in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mrs Rogers | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Gregg's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Masterfoods | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ceres Organics | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh As | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Old El Paso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hansells | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McCormick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about herb and spice brands - Asked ChatGPT "Which herb and spice brand should I buy in New Zealand?": 1. Mrs Rogers, 2. Masterfoods, 3. Ceres Organics - Asked ChatGPT "What are the best herb and spice brands in New Zealand?": 1. Gregg's, 2. Mrs Rogers, 3. Fresh As - Asked ChatGPT "What's the best herb and spice brand in New Zealand for everyday cooking?": 1. Gregg's, 2. Masterfoods, 3. Fresh As - Searched Google, AI Overview "herb and spice brands": 1. Mrs Rogers - Searched Google, AI Overview "spice brands nz": 1. Mrs Rogers, 2. Ceres Organics Not named in any answer: Old El Paso, Hansells and McCormick. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand herb and spice brands in September 2026? - In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches. - In September 2026, Masterfoods rose from 8th to 7th among herb and spice brands in New Zealand. ## Month by month | Month | Fresh As estimated searches | Fresh As Share of Search | Fresh As rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 890 | 14.5% | 2 | 290 | 4.7% | 6 | | Nov 2025 | 890 | 15% | 2 | 230 | 3.9% | 7 | | Dec 2025 | 730 | 13.3% | 3 | 290 | 5.3% | 7 | | Jan 2026 | 890 | 12.9% | 3 | 330 | 4.8% | 7 | | Feb 2026 | 600 | 9.8% | 3 | 270 | 4.4% | 8 | | Mar 2026 | 600 | 8% | 3 | 290 | 3.9% | 7 | | Apr 2026 | 490 | 7.2% | 4 | 310 | 4.5% | 7 | | May 2026 | 600 | 8.6% | 4 | 290 | 4.2% | 7 | | Jun 2026 | 600 | 8.3% | 5 | 280 | 3.9% | 7 | | Jul 2026 | 730 | 9.2% | 3 | 340 | 4.3% | 8 | | Aug 2026 | 600 | 8.1% | 4 | 320 | 4.3% | 8 | | Sep 2026 | 730 | 10.6% | 3 | 280 | 4.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fresh As’ and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fresh As**: Measured on the search terms “fresh as” and “fresh as herbs”, summed into one figure. - **Masterfoods**: Measured on the search terms “chicken salt masterfoods”, “masterfoods”, “masterfoods mustard” and “masterfoods spices”, summed into one figure. - [Fresh As profile](/demand/nz/brands/fresh-as) - [Masterfoods profile](/demand/nz/brands/masterfoods) - [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fresh As or Masterfoods more popular in search? In September 2026, Fresh As had more branded searches than Masterfoods among herb and spice brands in New Zealand. Fresh As had about 730 branded searches, while Masterfoods had 280. Fresh As made up 10.6% of all herb and spice brand searches we track, and Masterfoods accounted for 4.1%. ## Cite this page Brandwave. "Fresh As vs Masterfoods: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresh-as-vs-masterfoods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresh-as-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.