---
title: "Fresh As vs Hansells: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fresh As or Hansells? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fresh-as-vs-hansells"
publisher: "Brandwave"
---

# Fresh As vs Hansells: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fresh As or Hansells? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fresh As and Hansells
- **Competitive set**: Herb and spice brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fresh As Share of Search**: 3.3%
- **Hansells Share of Search**: 12%

## Which is more popular in search, Fresh As or Hansells?

- In August 2026, Hansells had more branded searches than Fresh As among herb and spice brands in New Zealand. Hansells was estimated to have 430 branded searches compared to Fresh As’ 120, and held a 12% Share of Search versus Fresh As’ 3.3%.
- Hansells was ahead of Fresh As in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, Hansells’ estimated Share of Search among herb and spice brands in New Zealand moved from 27% to 12%, and its estimated monthly branded searches moved from 400 to 430.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
- In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.

## Month by month

| Month | Fresh As estimated searches | Fresh As Share of Search | Fresh As rank | Hansells estimated searches | Hansells Share of Search | Hansells rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 3.4% | 4 | 400 | 27% | 2 |
| Nov 2025 | 60 | 4.1% | 4 | 400 | 27.4% | 2 |
| Dec 2025 | 80 | 5.8% | 4 | 430 | 31.2% | 2 |
| Jan 2026 | 60 | 3.4% | 4 | 530 | 29.8% | 2 |
| Feb 2026 | 60 | 3% | 5 | 380 | 18.8% | 3 |
| Mar 2026 | 60 | 2.9% | 5 | 490 | 23.8% | 2 |
| Apr 2026 | 60 | 3.2% | 4 | 430 | 23.1% | 2 |
| May 2026 | 80 | 2.2% | 4 | 350 | 9.8% | 3 |
| Jun 2026 | 100 | 2.3% | 4 | 590 | 13.8% | 3 |
| Jul 2026 | 100 | 2.4% | 4 | 430 | 10.2% | 3 |
| Aug 2026 | 120 | 3.3% | 4 | 430 | 12% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fresh As’ and Hansells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fresh As**: Measured on the search terms “fresh as freeze dried” and “fresh as herbs”, summed into one figure.
- **Hansells**: Measured on the search terms “hansells” and “hansells yogurt maker”, summed into one figure.

- [Fresh As profile](/demand/nz/brands/fresh-as)
- [Hansells profile](/demand/nz/brands/hansells)
- [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fresh As or Hansells?

In August 2026, Hansells had more branded searches than Fresh As among herb and spice brands in New Zealand. Hansells was estimated to have 430 branded searches compared to Fresh As’ 120, and held a 12% Share of Search versus Fresh As’ 3.3%.

## Cite this page

Brandwave. "Fresh As vs Hansells: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresh-as-vs-hansells

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresh-as-vs-hansells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.